Sales & Cigars | Myth Busting: Sales Training is NOT the Answer | Episode 225
Sales and Cigars29 Juli 2025

Sales & Cigars | Myth Busting: Sales Training is NOT the Answer | Episode 225

Welcome to another episode of Sales & Cigars, where the only smoke we blow is cigar smoke.

In this solo episode of 'Sales and Cigars,' Walter takes the mic to bust the widespread myth that sales training is the ultimate solution for underperforming sales teams. Walter explains why sales training is actually the LAST thing you should do - not the first -while highlighting the 5 fundamentals that must be in place before any training can get traction.
He shares insights from a real case involving a distribution company's CEO, pinpointing the five fundamental issues that need addressing before sales training can be effective: sales process, people, messaging, measurement, and coaching. Walter also emphasizes the importance of understanding and fixing these fundamentals to achieve sustainable growth and improved performance. The episode also touches on Walter's personal take on Rocky Patel cigars and offers resources for listeners, including a free ebook on integrating sales teams with company vision.

Key Takeaways:
* Overview of the five fundamental issues that need to be addressed prior to sales training.
* How to achieve sustainable growth and improve performance
* What it takes for training to get traction

Sales Integrator and E-book link:
https://www.thesalesintegrator.com/vsl-consultation

Sales Velocity Weekly: [free weekly resource learn from Walter's mistakes]
https://magnet.helixsalesdevelopment.com/sales-velocity

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(99)

AI Isn't Coming for You Job. It's Coming for Your Excuses

AI Isn't Coming for You Job. It's Coming for Your Excuses

AI isn't replacing great salespeople—it's exposing average ones. In this solo episode of Sales & Cigars, Walter Crosby explains how to use AI to improve your sales process while doubling down on trust...

14 Juli 26min

Entrepreneurship, Risk, and the Next Generation of Leaders

Entrepreneurship, Risk, and the Next Generation of Leaders

In this episode of Sales & Cigars, Walter Crosby sits down with Reed Nyffeler to talk about entrepreneurship, leadership, discipline, and what it takes to build opportunity for the next generation. Re...

30 Juni 37min

Accountability, Visionaries, and the Right-Hand Seat

Accountability, Visionaries, and the Right-Hand Seat

In this episode of Sales & Cigars, Walter Crosby sits down with Matt Haney, fractional COO and integrator, to talk about accountability, visionary entrepreneurs, and what really keeps businesses from ...

16 Juni 35min

Invest in Yourself Before You Blame the Company

Invest in Yourself Before You Blame the Company

In this episode of Sales & Cigars, Walter Crosby sits down with John Golden, Chief Marketing Strategy Officer at Pipeliner CRM and host of Sales Pop, for a sharp conversation about sales leadership, s...

2 Juni 33min

Mike Chaput: Core Values Are Not Wall Art

Mike Chaput: Core Values Are Not Wall Art

Mike Chaput returns to Sales & Cigars to continue the conversation around leadership, culture, and why core values must go far beyond posters on the wall. In this episode, Walter Crosby and Mike dig i...

19 Maj 46min

Culture Starts With the CEO

Culture Starts With the CEO

Culture Starts With the CEO Episode Description In this episode of Sales & Cigars, Walter Crosby sits down with Mike Chaput of nSight for part one of a three-part conversation on culture, core values,...

5 Maj 29min

The Sales Problem You Can't See: Storytelling, Positioning, and False Momentum

The Sales Problem You Can't See: Storytelling, Positioning, and False Momentum

Most CEOs think they have a sales hiring problem, a sales performance problem, or a pipeline problem. But often, the real issue is deeper—and harder to see. In this solo episode of Sales & Cigars, Wal...

21 Apr 8min

Your Story Is a Sales Advantage: A Conversation with Bill Blankschaen

Your Story Is a Sales Advantage: A Conversation with Bill Blankschaen

Bill Blankschaen joins Sales & Cigars to explain why entrepreneurs need a clear origin story, how storytelling builds trust, and why consistent messaging gives companies a real sales advantage. Episod...

7 Apr 32min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
dynastin
uppgang-och-fall
rss-borsens-finest
avanzapodden
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
fill-or-kill
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
borslunch-2
rss-veckans-trade
rss-dagen-med-di
rss-hos-psykologen
rss-borslunch
rss-dominoeffekten
rss-dr-bjorklund