166. Why 99% of Creatives Will Be Replaced by AI (and How to Survive) ft. Matthew Encina

166. Why 99% of Creatives Will Be Replaced by AI (and How to Survive) ft. Matthew Encina

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What’s up, Rock Nation! Today we’re joined by Matthew Encinas - Creative director, educator, and the creative force behind content that actually drives connection (not just clicks).


In this episode, Matthew breaks down why most creatives are about to get replaced by AI - and what you can actually do to stay ahead. We dive into how to build a personal brand that can’t be automated, the storytelling tactics that cut through the noise, and the underrated power of creative substance in a world obsessed with speed.


He also shares why he left The Futur to launch his own studio, the mindset shift that helped him evolve past burnout, and the real reason most creators are stuck spinning their wheels.


If you’re ready to evolve as a creator, build a brand with purpose, and stay relevant in the AI era, this episode is for you.


Check out Matthew here:

https://www.instagram.com/matthewencina/

https://www.youtube.com/ ⁨@MatthewEncina⁩


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Timestamps:

0:00 - Intro

1:12 - Matthew’s take on A.I. content

3:11 - Having a bias against A.I.

4:37 - You can’t automate substance

7:10 - What the next 6-12 months look like

9:00 - Consuming vs. Creating

10:37 - Seeking out Inspo

12:25 - The two tiers of inspo

13:58 - Where substance comes from

16:42 - What A.I. can never replace

17:42 - The importance of doing hard things

19:36 - How to stand out on social media

20:47 - How to train your brain to do hard things

22:54 - Matthew loves to break dance

25:28 - Taking inspiration from break dancing into design

26:50 - The importance of experiencing real life

28:43 - Design vs. Video process

31:16 - Woodworking

35:03 - The art of being curious

36:36 - How to build confidence as a creative

41:50 - When opportunities stop presenting themselves

45:15 - The process of getting better

47:17 - Ending his first creative business

55:09 - Matthew’s entire creative process

1:01:38 - Biggest takeaways from Chris Do

1:04:22 - The beauty of teaching creativity

1:06:11 - A masterclass in design

1:08:58 - Become a great leader

1:11:58 - What goes into making a keyboard

1:16:34 - Partnering with Grovemade

1:17:42 - How to find the whitespace as a brand

1:22:47 - Why risk a rebrand?

1:25:18 - The Double Diamond Framework

1:28:20 - Developing thick skin as a designer

1:32:15 - Constructive Criticism

1:35:35 - Most people are kind

1:36:39 - Step ya bread up

1:38:48 - The business behind physical products

1:40:13 - Testing prototypes

1:42:37 - How to reverse engineer your ideal customer

1:45:00 - Creating for yourself

1:50:11 - Matthew’s favorite physical products to create

1:59:10 - A job you don’t have to retire from

2:00:47 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode, Justin Escalona stops by the studio to talk about his new viral film "LAP AROUND THE WORLD IN 14 DAYS." He talks about how he was able to travel around the world in only 14 days, document the whole journey, and a film about. We also talk about what it was like for him to daily vlog his life, and how he created a million dollar clothing brand from his dorm room. You're going to want to stick around until the end, because he shares a wild story you're going to want to hear.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JUSTIN:"LAP AROUND THE WORLD IN 14 DAYS" Film: https://www.youtube.com/watch?v=uvvyl_hQoB8Insta: https://www.instagram.com/justinescalonaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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32. Ultimate Guide to Getting Hired

Ladies and gentlemen welcome back to another episode of The 505 Podcast!It's about that time of the year when you start looking for a job. We've done the agency route and we've done the freelance route. These are our best tips for you to become as hirable as possible!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Tucker Doss. This week's episode is a very special one. Tucker has dealt with some of the most unimaginable hardships in the past year. We admire his vulnerability, and despite what he's gone through, he's still so dedicated to spreading positivity through his content.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TUCKER:Insta: https://www.instagram.com/tuckerdoss/YouTube:  @Tucker Doss TikTok: https://www.tiktok.com/t/ZTdGEh9LH/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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28. From PRO Hockey to TikTok Agency w/ JT Barnett

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Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome JT Barnett! JT is an ex professional hockey player turned entrepreneur, creator, TikTok guru and agency owner. We dive into the many career changes JT has had over the years, creating an adult TikTok content house, and as of most recently, creating a full blown TikTok agency. We've been waiting for this episode for a while and think you guys are going to love it!As always, if you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:BFIGGY: https://www.instagram.com/bfiggy/KOSTAS: https://www.instagram.com/kostasg95/CHASE: https://www.instagram.com/chaseronii/

11 Maj 20221h 5min

27. Run Your Creative Business Like a PRO

27. Run Your Creative Business Like a PRO

Ladies and gentlemen welcome back to another episode of The 505 Podcast!You asked, and you shall receive. Today's episode is all about business!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

Ladies and gentlemen welcome back to another episode of the 505 Podcast!This week's guest is Jack Cook. Jack found his passion for filmmaking in high school, where he made vlogs with his friends for fun. He then became one of the head content creators for the athletic program at Auburn University. Jack moved out to LA soon after he graduated to pursue a career in filmmaking, and has been editing some of the top podcasts while crushing other freelance gigs. Jack has also been crushing the TikTok game with his daily vlogs and recently hit his 200th vlog.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:TikTok: @JackCookhttps://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

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