Riding the Next S-Curve with Confidence

If you’ve been feeling stuck, plateaued, or ready for a new level of growth… this episode will help you rethink momentum, innovation, and the power of reinvention.

In this Success Coaching Call, Andy Goddard shares insights around the Law of Diffusion of Innovation, the S-Curve principle, and how individuals, teams, and companies continue growing by intentionally creating new waves of momentum.

You’ll learn how to:
👉 Understand the Law of Diffusion of Innovation
👉 Recognize when growth begins to plateau
👉 Apply the S-Curve principle to business and life
👉 Create self-disruption before outside disruption happens
👉 Embrace innovation without abandoning your foundation
👉 Bring renewed energy into your business and leadership
👉 Avoid either/or thinking and embrace expansion
👉 Create new momentum through fresh experiences and offerings
👉 Lead your team through change with vision and confidence

This episode is especially helpful if you’ve ever thought:
👉 “Why does my business feel stagnant lately?”
👉 “How do I create fresh momentum?”
👉 “What should I do when growth plateaus?”
👉 “How do I stay relevant and inspired long-term?”
👉 “How do I help my team embrace change?”

You’ll also hear practical coaching around personal reinvention, business growth cycles, leadership energy, and how companies create new waves of momentum through innovation and adaptability.

This call is a reminder that growth often requires movement, reinvention, and a willingness to step into something new. Instead of resisting change, you can learn to intentionally create your next wave of momentum.

🔗 Resources & References Mentioned:

Law of Diffusion of Innovation
👉 Everett Rogers

S-Curve Growth Principle
👉 Whitney Johnson / Clayton Christensen concepts

Tony Robbins
👉 Personal growth and human behavior references

MetaPWR
👉 doTERRA metabolic health system

VMG+
👉 doTERRA supplement line

Lifelong Vitality
👉 doTERRA wellness supplements

z-omega
👉 doTERRA omega supplement

Episode Chapters:

00:00–Welcome + Product Launch Wish List
00:56–Bacon Oil Jokes + Convention Excitement
01:41–Foundational Wellness + Future Products
01:59–Convention Events + Share Success Overview
02:38–Emotional Breakthrough Training Explained
03:38–Reimagine Your Business Training
04:15–Move with Jo + Convention Week Events
05:17–Lindsay Norman + Business Training Speakers
06:42–Salt Palace Logistics + Convention Planning
07:24–Q3 Goals + Intentional Growth
08:29–Q&A: Launching Your First Builder
09:16–Using the Empowered Success System
10:23–Matching the Right Tool to the Right Builder
11:40–How to Use the Share Guide
14:14–Using the Build Guide for Income Conversations
15:39–Residual Income + Customer Retention
16:58–Starting the Names List + Action Steps
17:36–Business Building Guide Overview
18:52–Builder Launch Timeline + Planning
20:21–Avoiding Information Overload
21:07–Giving the Right Information at the Right Time
22:38–Why These Foundational Tools Matter
23:50–Convention as a Belief-Building Event
25:21–Experience doTERRA Overview
26:53–Convention Resources + Event Links
27:37–Monthly Experience doTERRA Events
28:44–August Goals + Action-Based Thinking
29:32–Hosting In-Person Events Without a Large Home
30:07–Teaching Natural Wellness + Medicine Cabinet Classes
30:48–Spa Nights + Experiential Gatherings
31:43–Healthy, Fit, and Sharp Class
33:36–Action-Based Goals vs Results-Based Goals
35:17–Balancing Multiple Responsibilities While Building
36:56–AromaTouch Gathering Questions
37:15–How AromaTouch Trainings Built Builders
39:48–Messaging + Invitations for AromaTouch Events
41:28–Do You Need Certified Trainers?
42:17–Finding Affordable Massage Tables + Supplies
43:20–Simple AromaTouch Event Structure
44:12–Using AI for Marketing Hooks + Invitations
45:07–Hand Techniques + Smaller Intro Experiences
45:52–AromaTouch Updates + Corporate Resources
46:33–Global Access + International Building Questions
48:00–Global Access vs Open Markets Explained
49:23–Shipping Internationally + Freight Forwarders
51:25–International Payments + Commission Handling
53:24–Global Access Accounts + Downlines
54:44–Upgrading Non-U.S. Citizens to Wellness Advocates
56:21–Retail Displays + Business Accounts
58:15–NFR Market Guidelines Explained
59:15–Retail Sales in the U.S.
01:00:20–Retail Strategies + Loyalty Rewards Orders
01:02:43–Tracking Systems + Marketing Platforms
01:04:01–Country-Specific Regulations + Europe Questions
01:05:18–Final Encouragement + Freedom Business Vision

This episode was first published under this title: 607: Success - 2025 July 30