575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth. She reveals: • How she built Outdoor Voices into a $100M cult brand by age 30 • Why the DTC playbook failed—and what she’s doing differently now • The four-part community-building formula that makes customers 4x more valuable • Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB • Why owning your story and controlling your cap table is non-negotiable • The future of founder-led content, brand building, and consumer trust If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Connect With Ty Haney Ty's Instagram → Click Here Joggy's Instagram → Click Here TYB's Instagram → Click Here Joggy's Website → Click Here TYB's Website → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here