The Million-Dollar Exit Strategy for App Founders

The Million-Dollar Exit Strategy for App Founders

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(983)

Double Your Sales In Just Days!

Double Your Sales In Just Days!

In this case study, we share how we were able to double sales for our client by optimizing their onboarding and paywall screens. This is a great example of how tiny optimizations can breathe life into your app. By the end of our optimization efforts, our client saw a 2x increase in sales and a 4X increase in ad revenue, as well as higher engagement and satisfaction from their users. This case study highlights the importance of continuous improvement and data-driven decision-making when it comes to improving conversion rates and driving business growth. You can watch this video: https://youtu.be/mFcJGHamqzY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

16 Feb 202314min

The Complete Guide to TikTok Ads

The Complete Guide to TikTok Ads

New to TikTok Ads? In this video, we'll cover everything you need to know to get started with advertising on TikTok. And how today's guest grew to 300,000 downloads in less than 12 months all with TikTok ads. We'll discuss what a recommended starting budget is, how to use Spark Ads, and most importantly, how to create the right creatives that drive low-cost downloads. If you're looking to increase your reach and drive more downloads, then this video is for you! Watch now to learn all about TikTok Ads and how to make the most of your advertising efforts. Topics covered: - How to scale spend up without sacrificing performance - Always reply to comments - How to use your organic account and ads account in tandem (to help each one out) - Key metrics which suggest a top performing ad Jake Carp is the Co-Founder of Steppen, the #1 Gen Z fitness app, incorporating habit formation research and gen z behavioural trends to help young people build a healthy habit around fitness. He's 22 years old and have a commerce, computer science degree at the University of Melbourne (technically I am still studying though). You can watch this video: https://youtube.com/live/R02_J3c33LQ App Audits: https://apps.apple.com/us/app/unplug-meditation/id1188080269 https://apps.apple.com/us/app/fitness-2go-home-workout/id1577944466 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

13 Feb 20231h 7min

Unbelievable! This Pricing Strategy Generated 38X More Sales - Here's How...

Unbelievable! This Pricing Strategy Generated 38X More Sales - Here's How...

In this video, I'm going to show you an unbelievable pricing strategy that generated 38X more sales – and it's easy to implement! This strategy is based on psychology and app marketing, and it can work for any app. If you're looking for a growth hacking strategy that can work quickly and easily, then this is the video for you! You can watch this video: https://youtu.be/2LLokZQyCL8 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

9 Feb 20237min

COPY THIS $5M APP FLOW TO SKYROCKET YOUR REVENUE

COPY THIS $5M APP FLOW TO SKYROCKET YOUR REVENUE

In this video, we're taking apart a $5 million per month app to uncover its revenue generating strategies. Discover why it's more effective to request a sign-up after payment and how gated content is the future of app monetization. Join us as we explore the business side of the app world and learn how to increase your app's earnings. You can watch this video: https://youtu.be/Mq-bhaq7Fhs Featured app: https://www.calm.com/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

7 Feb 202313min

The Secret to Exploding Your Subscription Revenue: Here's How!

The Secret to Exploding Your Subscription Revenue: Here's How!

Learn how to effectively use subscription promotions, create multiple streams of income, and understand the psychology behind why users subscribe. Get actionable tips and strategies to drive subscriber growth and increase your revenue. Don't miss out on maximizing your app's potential - watch now! Alexander Guerra is the Head of Monetization at baz superapp. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue management tactics for profitable growth. App Audits: https://apps.apple.com/us/app/screenplay-app/id1550223099 https://apps.apple.com/us/app/gronda/id1164423781 You can watch this video: https://youtube.com/live/-dOv1XGiXpM Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

6 Feb 20231h 11min

What is Marketing Mix Modeling (MMM)

What is Marketing Mix Modeling (MMM)

Welcome to this video on Marketing Mix Modeling (MMM)! In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI. MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively. Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive into the world of Marketing Mix Modeling! Learn more: https://www.airbridge.io/ You can watch this video: https://youtu.be/QQOHbOGanIs Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

2 Feb 202317min

Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!

Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!

In this video, we'll be diving deep into the world of app store optimization (ASO) and uncovering the secrets of your competitor's strategy. We'll show you how to analyze their keywords, app title, and descriptions to understand what's working for them, and how you can use that information to improve your own ASO. We'll also discuss the importance of keeping an eye on your competitors' ratings and reviews, and how they can impact your own app's visibility in the app store. Whether you're just getting started with ASO or looking to take your optimization to the next level, this video has something for you. So, don't miss out and hit the subscribe button now! Learn more: https://asomobile.net/en/ You can watch this video: https://youtu.be/bFU1KpukoI8 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

31 Jan 202313min

The $7,500 App Store Optimization Framework

The $7,500 App Store Optimization Framework

Today's guest charges $7,500 for the app store optimization framework that you are about to discover. Sharon Torten, CEO and Founder of The ASO Academy, is an independent ASO consultant and was previously the VP of Organic Growth at Moburst. She's worked on apps including: Bumble, Dropbox, iFit, Fetch Rewards, Raid Shadow Legends, Games2win, and more. Here's what we will cover - The $7,500 ASO Framework - ASO Factors That Actually Matter - How ChatGPT is Impacting App Store Optimization - ""The Spike Method"" to increase keyword rankings - How to Calculate Downloads by Keywords on iOS App Audits: https://youtube.com/live/Kh5ZEZ47bjQ https://apps.apple.com/ca/app/wutup-hanging-out-made-easy/id1526008543 https://apps.apple.com/us/app/id6444356127?l=en You can watch this video: SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

30 Jan 20231h 21min

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