The Million-Dollar Exit Strategy for App Founders

The Million-Dollar Exit Strategy for App Founders

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch

Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch

David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.

21 Feb 202052min

771: How to Finance Growth Through VC Funding and/or Debt

771: How to Finance Growth Through VC Funding and/or Debt

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

18 Feb 202024min

770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

11 Feb 202027min

769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable.

4 Feb 202043min

768: Leveraging Artificial Intelligence for Growth with Lomit Patel

768: Leveraging Artificial Intelligence for Growth with Lomit Patel

Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is the Vice President, Growth at IMVU.

28 Jan 202037min

767: Best Strategy to Get Quality Downloads for a Location-Based App

767: Best Strategy to Get Quality Downloads for a Location-Based App

Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Mike Orakpo is the Founder at Athlete Connect.

23 Jan 202012min

How to Sell: Time Blocking Tips for Sales Prospecting

How to Sell: Time Blocking Tips for Sales Prospecting

Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0BfzlZG8MuQ

15 Jan 20206min

766: How to Build The Key Features of a Social App with Ian Morris

766: How to Build The Key Features of a Social App with Ian Morris

Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company. Ian Morris is the CEO and Co-founder of Likewise.

14 Jan 202034min

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