Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out
What do you do when everyone is posting… but almost nobody is actually saying anything real?You stop chasing templates, ignore the algorithm panic, and stand the f*ck out.In this episode of Haamucast,...
22 Jan 25min
Founder Brand: Breaking B2B’s Playbook to Hit +$1.5M ARR
What do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care?You get weird on purpose, then back it up with real expertise.In this episode of Haamucast,...
7 Dec 202520min
From Finland to global stages – How Tarja Stephens uses authentic storytelling to build leadership influence
Guest: Tarja Stephens, Founder @ Leaders of the FutureWhat happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard?You build real relationships ...
24 Okt 202517min
From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content
Guest: Marjut Sadeharju, Founder & CEO at SplendidWhat happens when you stop thinking about personal branding and start thinking about what you can give?You build a 12,000-person network that actually...
17 Okt 202520min
From data anxiety to expertise empire – How Kira Sjöberg turned her mid-career crisis into AI thought leadership
Guest: Kira Sjöberg, Co-founder at GoodinWhat happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age?You pick a lane – and be...
10 Okt 202521min
From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower
Guest: Erica Rankin, Co-founder & CEO at DooziWhat happens when you share the unfiltered reality of entrepreneurship – including the failures?You build a network that outlasts any single business. In ...
3 Okt 202523min
From zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedIn
Guest: Frida Ahrenby, CMO at RillionWhat happens when you're a marketer targeting CFOs but your finance team won't touch social media?You flip the script. In this episode of Haamucast, Edward sits dow...
26 Sep 202520min
Why Sebastian Mellblom hasn't gone all in on founder-led content (yet)
Guest: Sebastian Mellblom, CEO & Co-founder @ RevealWhat happens when you're building in a sector where museum directors aren't scrolling LinkedIn?You question everything about founder-led content str...
12 Sep 202515min
