S02E59 - Natalie Doyle Oldfield - Trust: The secret sauce to separating yourself from the competition

There are a lot of ways businesses try to separate themselves from the competition including price, product features, and service offerings. The often overlooked, and easiest way to truly separate yourself from the competition is to increase trust. The big question is, how do you do that if you're a business leader? And if you’re an investor, what should you look for? In this episode we dive into trust and why it is the secret sauce that can separate you from the competition. Please welcome Natalie Doyle Oldfield.

Key Timecodes

• (00:47) - Background history
• (04:13) - Understanding her business model and philosophy
• (06:22) - Why should businesses place a high emphasis on building trust?
• (08:02) - Some examples of practical ways that businesses can increase trust
• (09:35) - How can entrepreneurs build trust?
• (11:07) - The importance of listening with empathy to be trustworthy
• (17:24) - How long does it take to open or close the door of trust with body language?
• (19:28) - The importance of reliable communication and body language for managers and leaders
• (22:35) - How can companies use customer trust to build long-term relationships?
• (28:00) - Deeper into her career path and philosophy
• (29:49) - The importance of an empathetic and customer-focused culture for companies to be more trustworthy
• (34:08) - Why it's important to be humble and open to customer feedback to build trust
• (37:18) - Being consistent, predictable, and reliable is building trust
• (39:03) - How does she measure trust?
• (41:46) - Commercial break 2
• (42:27) - Understanding her business model: How long can a client get results from an assessment
• (43:32) - The process of building a culture of trust in an organization
• (48:42) - The worst business or investment advice she ever received
• (50:23) - The best business or investment advice she ever received
• (52:18) - Guest contacts

Payback Time Podcast

Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.