The Storytelling Craze
Decoder Ring17 Maj 2022

The Storytelling Craze

When did everyone become a storyteller? Decades after George Lucas and Steve Jobs made storytelling a big business, every company now wants to tell “Our Story.” Instagram and TikTok let everyone else tell their “stories,” and the number of people calling themselves storytellers on LinkedIn is now more than half a million. Something we have done for the entirety of our existence as a species has become just another fad. In this episode of Decoder Ring, we’re going to look at where this trend came from and where it’s going. What Willa discovered changed the way she now thinks about stories—and it might do the same for you. Some of the voices you’ll hear in this episode include Margaret O’Mara, historian and author of The Code: Silicon Valley and the Remaking of America; Michael Simon, director and producer; Francesca Polletta, sociologist at University of California, Irvine; Steve Clayton, Chief Storyteller at Microsoft; Seth Godin, entrepreneur and author of All Marketers Tell Stories; Everett Cook, Associate Editor at Axios Local; and David Paskin, Willa’s father. Decoder Ring is written and produced by Willa Paskin. This episode was edited by Dan Kois and produced by Elizabeth Nakano. Derek John is Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is our Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Thanks Avast.com! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Blue Steak Experiment

The Blue Steak Experiment

What took blue food so long to catch on? Today it’s all over the freezer aisle, in candies for kids, in tortilla chips, and novelty foods, but it wasn’t very long ago that food experts agreed: blue food was an impossible sell. Their best evidence was a study from the 1970’s in which subjects were served blue steaks to sickening effect. On this episode, we uncover the strange, misinformation-stuffed history of blue food, the rise of blue raspberry, and what to make of the blue food experiment that made those people sick. It may have something to do with Alfred Hitchcock. This episode was produced in collaboration with Proof, from America's Test Kitchen. Proof is a podcast that investigates the food we love. Subscribe to Proof on Apple Podcasts, Stitcher, or Spotify. Special programming note: Decoder Ring is going seasonal! That means you won’t hear from us for a while, but we’ll be back in 2021 with a bunch of new stories released week-by-week. Thanks for sticking with us, we’re excited to try something new, and we’ll see you soon.  Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Dec 202039min

The Cabbage Patch Kids Riots

The Cabbage Patch Kids Riots

In 1983, the Cabbage Patch Kids were released, causing widespread pandemonium in toy stores and in the media. How did a children'a toy inspire such bad adult behavior? On this episode of Decoder Ring we explore the strange world of the Cabbage Patch Kids to figure out why they hit it so big. The answer involves butt tattoos, slightly grotesque faces, industrial innovations, an origin story in a cabbage patch, and serious accusations of copyright theft. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Nov 202034min

Jane Fonda's Workout, Part 2: Hanoi Jane's VHS Revolution

Jane Fonda's Workout, Part 2: Hanoi Jane's VHS Revolution

How did Hanoi Jane become Exercise Jane? This is the second part of our two-parter on Jane Fonda's Workout. If you haven't yet, listen to the previous episode "Jane and Leni" first, it will give you the full context for this episode. This time around we explore how an academy award winning actor and controversial political activist managed to transform herself into a category defining fitness icon. It's a story involving a persistent VHS entrepreneur, dozens of bizarre celebrity workout tapes, and Tricky Dick, himself. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Okt 202049min

Jane Fonda's Workout, Part 1: Jane and Leni

Jane Fonda's Workout, Part 1: Jane and Leni

When Jane Fonda granted us an interview to talk about her famous workout tape, things didn't go as planned. On part one of a special two-part Decoder Ring, we explore the decades-long friendship of Jane Fonda and Leni Cazden, the relationship that birthed the workout that changed the world. It's a story of creation, regret, fame, forgiveness, trauma, survival, politics, and exercise. In two weeks, we return with part two: the story of the bestselling VHS tape of all time. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Okt 202054min

Mystery of the Mullet

Mystery of the Mullet

The mullet, the love-to-hate-it hairstyle is as associated with the 1980's as Ronald Reagan, junk bonds, and break dancing. But in at least one major way, we are suffering from a collective case of false memory syndrome. In this episode we track the rise and fall of the mullet, and also the lexical quandary at its heart: who named the mullet? Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Aug 202048min

The Karen

The Karen

The Karen, a white woman who surveys, inconveniences, and terrorizes, service workers and people of color is a relatively new term in the culture, but her character type has been with us for centuries. In this episode of Decoder Ring we explore the history of this type, from the code-names used during enslavement, to the contemporary menace of the COVID age. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Juli 202039min

The Metrosexual

The Metrosexual

In 2003, the word "metrosexual", meaning a well-groomed heterosexual man, exploded all over the English lexicon. It invaded the news, TV, and even American politics. On this episode of Decoder Ring we explore the origins of the metrosexual, and how trend forecasters, marketers, David Beckham, Sex and the City, and Queer Eye for the Straight Guy helped make the metrosexual possible. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Juni 202037min

Gotta Get Down on Friday

Gotta Get Down on Friday

Rebecca Black's music video for Friday was Youtube's most watched video of 2011, thrusting the thirteen-year-old Rebecca into a very harsh spotlight. Dubbed "The Worst Music Video Ever Made" Friday was an almost universal object of derision. This is the story of how Friday came to be, and how nearly a decade after it went viral, it sounds so different than it did back then. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Maj 202044min

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