Ryan Petersen: How to Build a Global Logistics Engine

Ryan Petersen: How to Build a Global Logistics Engine

Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps growth (and how to bend it) Full‑stack or bust: customers buy outcomes, not point tools 108 steps to scale: structure the workflow, then automate or offload 90%+ Freight whiplash playbook: win share at $600 rates, keep trust at $20,000 The YC clarity rule: say it simply, make upside legible, accelerate yes Crisis ops at speed: repurposed jets and 500M masks during a global shutdown The confidence gap: why stepping away was rational—and what evidence made the comeback inevitable Choosing bottlenecks: sequence capability buildouts so quality scales with volume Automate vs. outsource vs. in‑house: a decision rule for cost, quality, and speed About Ryan:Ryan Petersen is the founder and CEO of Flexport, orchestrating global logistics across 147+ countries. ------ Thanks to our sponsors for this episode: SHOPIFY: Sign up for your one-dollar-per-month trial period at www.shopify.com/knowledgeproject Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at www.basecamp.com/knowledgeproject ReMarkable for sponsoring this episode. Get your paper tablet at ⁠reMarkable.com⁠ today ------ Approximate Timestamps: (0:00) Start (2:49) Early Life (4:58) First “Start Up” (5:38) Living Abroad in China (10:19) Y Combinator (11:13) Steve Jobs & the iPhone 3G Launch (13:41) Lessons from Import Genius (22:33) Lessons from Paul Graham (25:31) Flexport Early Days (36:08) COVID-Era Flexport (44:09) Hiring Flexport’s First COO (47:02) Stepping Down as CEO of Flexport (51:07) Cutting Cost & Improving Quality (53:57) Lessons from Other CEOs (57:05) How to Hire the Best Employees (59:31) Paul Graham’s Closed-Door Talk (1:03:21) The Value of a 6-Page Monthly Business Review (1:06:57) Why Do Tariffs Matter? (1:09:52) Tricks for Dealing with Tariffs (1:15:43) Other Creative Strategies for Tariffs (1:21:30) Dealing with Operational Bottlenecks (1:27:41) Lessons from Charlie Munger (1:30:12) Lessons from Peter Kaufman (1:37:50) What Is Success for You? ------ Upgrade: Get a hand edited transcript and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠ ------ Ryan Peterson @typefast ------ Follow Shane Parrish X @ShaneAParrish Insta @farnamstreet Learn more about your ad choices. Visit megaphone.fm/adchoices

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Carolyn Coughlin: Become A Better Listener

Carolyn Coughlin: Become A Better Listener

Acclaimed executive coach and leadership development specialist Carolyn Coughlin calls on more than a decade of experience to help you become a better listener. She goes in-depth on why the language we use with each other and with ourselves is so important, the three different types of listening, the most common skill she teaches that makes an immediate impact, and how to help your kids become better listeners. Coughlin is a co-founder at Cultivating Leadership, a leadership development consultancy firm that helps leaders and organizations grow and lead in the face of complexity, ambiguity, and change. She also spent nine years with leadership consulting firm Kenning Associates and more than five years with McKinsey & Company. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Athletic Greens: Comprehensive nutrition and gut health support in one simple scoop. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Jan 20231h 20min

Jack Kornfield: Finding Inner Calm

Jack Kornfield: Finding Inner Calm

Author and Buddhist practitioner Jack Kornfield sits down for a candid, in-depth interview to help you suppress self-doubt and find inner calm.  Calling on decades of experience as one of the key teachers to introduce Buddhist mindfulness practice to the West, Kornfield offers valuable insights into how to best deal with conflict and stress in your life and how to handle harmful outside influences in healthy, constructive ways.   Kornfield trained as a Buddhist monk in the monasteries of Thailand, India and Burma. He has taught meditation internationally since 1974, co-founding the Insight Meditation Society in Barre, Mass., and the Spirit Rock Center in Woodacre, California. His books have been translated into 20 languages and sold over a million copies. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Athletic Greens: Comprehensive nutrition and gut health support in one simple scoop. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Jan 20231h 40min

Best of 2022: Conversations of the Year

Best of 2022: Conversations of the Year

The Knowledge Project closes 2022 with a look back at some of the best conversations of the year. Featuring interviews from 10 of the most downloaded and acclaimed episodes of 2022, this collection of conversations offers a variety of insights into evidence-based approaches to happiness, getting things done, small things you can do to make life great, eliminating drama, impulse control, making faster and better decisions, the core human nature that drives us all, sleeping better, slowing down your aging process, and what really matters.  Guests on this episode include: Happiness expert Laurie Santos, former Ford Motor Company CEO Alan Mulally, executive coach Marshall Goldsmith, leadership expert Diana Chapman, leading neuroscientist Dr. Andrew Huberman, LinkedIn founder Reid Hoffman, entrepreneur and venture capitalist Kunal Shah, sleep scientist Matthew Walker, aging expert David Sinclair, and business leader Sarah Jones Simmer. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Athletic Greens: Comprehensive nutrition and gut health support in one simple scoop. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Dec 20221h 56min

Emily Balcetis: Setting and Achieving Goals

Emily Balcetis: Setting and Achieving Goals

Social psychologist Emily Balcetis has devoted her career to understanding how people’s perceptions of the world fuel their motivations and life goals. In this episode she goes in-depth on that wealth of research, what she’s learned from studying some of the world’s most successful people and how they set goals, and how you can get better results in life if you change the way you see the world and where you place your focus.   Balcetis is an Associate Professor of Psychology at New York University (NYU), focused on how the motivations, emotions, needs, and goals people hold impact the basic ways people perceive, interpret, and ultimately react to information around them. She is also the author of the book Clearer, Closer, Better: How Successful People See the World, which was released in 2020. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com House of Macadamias: Nourish your daily routine, and nurture your lifestyle. https://www.houseofmacadamias.com/TKP Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Dec 20221h 26min

Keith Creel: Lessons from Life on the Railroad

Keith Creel: Lessons from Life on the Railroad

Keith Creel calls on nearly a decade of experience working with the Canadian Pacific Railway to discuss his strategies for leadership and how he’s turned the company around over five years in charge.   We discuss all you need to know about the rail industry and how it affects our daily lives, what changes he sees coming in the future for the industry, how he thinks about leadership in times of change, and how Canadian Pacific secured a $27 billion deal to take over its rival, Kansas City Southern.   Creel became the President and CEO of Canadian Pacific in 2017, giving him executive control of one of the largest Class I rail systems in North America, with more than 13,000 miles of rail network stretching from the Atlantic to the Pacific. In 2021 he helped broker a deal that marked the first major merger in the railroad industry in the U.S. in two decades and created the first freight rail network linking Canada, the U.S. and Mexico. -- Want even more? Supporting Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday, our Brain Food newsletter gives you a mental edge in 5 minutes with timeless insights you can use. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish   Our Sponsors:   MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com   Aeropress: Press your perfect cup, every time. https://aeropress.com   House of Macadamias: Nourish your daily routine, and nurture your lifestyle. https://www.houseofmacadamias.com/TKP Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Nov 20221h 27min

Tobi Lütke: Calm Progress

Tobi Lütke: Calm Progress

My guest today is Shopify co-founder and CEO Tobi Lütke.  We discuss the differences between founders and professional managers, how he’s scaled with Shopify, the constant fight against bureaucracy, how he thinks about innovation in a large company, and how he manages to keep his head when everyone else is losing theirs.   A coder at heart who emigrated from Germany to Canada two decades ago, Lütke co-founded the e-commerce giant Shopify in Ottawa in 2006. The Globe and Mail named Lütke "CEO of the Year" in November 2014,  and in May 2021 the company reported that it had more than 1.7 million businesses in approximately 175 countries using its platform. As of July 2022, Shopify is among the top 20 largest publicly traded Canadian companies by market capitalization, and the company’s total revenue for 2021 was $4.611 billion. Lütke previously appeared on Episode 41 of The Knowledge Project.   --   Want even more? Supporting Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more.   Every Sunday, our Brain Food newsletter gives you a mental edge in 5 minutes with timeless insights you can use. Add it to your inbox.   Follow Shane on Twitter.   Our Sponsors:   MetaLab: Helping the world’s top companies design, build, and ship amazing products and services.   Aeropress: Press your perfect cup, every time.   House of Macadamias: Nourish your daily routine, and nurture your lifestyle. Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Nov 20222h 42min

Alan Mulally: The Power Of Working Together

Alan Mulally: The Power Of Working Together

Widely regarded as one of the top business leaders of his generation, Alan Mulally joins the show to discuss the formation of his leadership strategy and how you can apply his lessons to your life and business. On this episode Mulally breaks down the principles of how a team can work together toward a larger goal, creating a culture of love by design, the role of the leader, what happens when people opt out of working together, how to use the ideas of working together in your family life, and so much more.   Mulally is perhaps best known as the former President and CEO of the Ford Motor Company, which was struggling during the late-2000s recession before Mulally used his teamwork-oriented philosophy to save the company. Under Mulally’s leadership from 2006-14, Ford was the only major car manufacturer to avoid a government bailout, and Mulally was named one of the 100 Most Influential People in the World by Time. Prior to joining Ford, Mulally spent more than three decades at Boeing, where he eventually served as an Executive Vice President and CEO of Boeing Commercial Airplanes. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Support The Knowledge Project's Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. Aeropress: Press your perfect cup, every time. House of Macadamias: Nourish your daily routine, nurture your lifestyle.  Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Nov 20221h 16min

TKP Insights: Making (Even) Better Decisions

TKP Insights: Making (Even) Better Decisions

This episode is packed with wisdom from previous guests on the art of making better decisions.  We discuss the three types of decision-makers, how to control your emotions when making decisions, why it’s crucial to look at every decision differently, the processes for coming to the right decision, and how to learn from your mistakes when you get it wrong. The guests on this episode are author Ventakesh Rao (Episode 7), psychologist, author and professional poker player Maria Konnikova (Episode 89), Stripe co-founder Patrick Collison (Episode 32), cognitive-behavioral decision science author and professional poker player Annie Duke (Episode 37), and Shopify co-founder Tobi Lutke (Episode 41).   Transcript: https://fs.blog/knowledge-project-podcast-transcripts/tkp-insights-decision-making/ -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday, our Brain Food newsletter shares timeless insights and ideas you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Okt 20221h 23min

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