Ryan Petersen: How to Build a Global Logistics Engine

Ryan Petersen: How to Build a Global Logistics Engine

Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps growth (and how to bend it) Full‑stack or bust: customers buy outcomes, not point tools 108 steps to scale: structure the workflow, then automate or offload 90%+ Freight whiplash playbook: win share at $600 rates, keep trust at $20,000 The YC clarity rule: say it simply, make upside legible, accelerate yes Crisis ops at speed: repurposed jets and 500M masks during a global shutdown The confidence gap: why stepping away was rational—and what evidence made the comeback inevitable Choosing bottlenecks: sequence capability buildouts so quality scales with volume Automate vs. outsource vs. in‑house: a decision rule for cost, quality, and speed About Ryan:Ryan Petersen is the founder and CEO of Flexport, orchestrating global logistics across 147+ countries. ------ Thanks to our sponsors for this episode: SHOPIFY: Sign up for your one-dollar-per-month trial period at www.shopify.com/knowledgeproject Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at www.basecamp.com/knowledgeproject ReMarkable for sponsoring this episode. Get your paper tablet at ⁠reMarkable.com⁠ today ------ Approximate Timestamps: (0:00) Start (2:49) Early Life (4:58) First “Start Up” (5:38) Living Abroad in China (10:19) Y Combinator (11:13) Steve Jobs & the iPhone 3G Launch (13:41) Lessons from Import Genius (22:33) Lessons from Paul Graham (25:31) Flexport Early Days (36:08) COVID-Era Flexport (44:09) Hiring Flexport’s First COO (47:02) Stepping Down as CEO of Flexport (51:07) Cutting Cost & Improving Quality (53:57) Lessons from Other CEOs (57:05) How to Hire the Best Employees (59:31) Paul Graham’s Closed-Door Talk (1:03:21) The Value of a 6-Page Monthly Business Review (1:06:57) Why Do Tariffs Matter? (1:09:52) Tricks for Dealing with Tariffs (1:15:43) Other Creative Strategies for Tariffs (1:21:30) Dealing with Operational Bottlenecks (1:27:41) Lessons from Charlie Munger (1:30:12) Lessons from Peter Kaufman (1:37:50) What Is Success for You? ------ Upgrade: Get a hand edited transcript and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠ ------ Ryan Peterson @typefast ------ Follow Shane Parrish X @ShaneAParrish Insta @farnamstreet Learn more about your ad choices. Visit megaphone.fm/adchoices

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#77 Mike Maples: Living in the Future

#77 Mike Maples: Living in the Future

Mike Maples, a partner at the VC firm Floodgate, shares how mental models shape his decision-making process, where to find the next big idea, and how to rally people to your cause.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Mars 20201h 34min

#76 Frank Stephenson: Pushing the Limits of Innovation

#76 Frank Stephenson: Pushing the Limits of Innovation

Renowned car designer Frank Stephenson teaches the path to mastery, innovation, and taking creative risks. He also gives us a peek into the future of automobiles and what it means for us.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Feb 20201h 32min

#75 Suzanne Iasenza: Rewriting Relationship Narratives

#75 Suzanne Iasenza: Rewriting Relationship Narratives

Sex therapist Dr. Suzanne Iasenza explains how our personal narratives determine how we grow as a couple, how we communicate, even how we make love.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Feb 20201h 14min

#74 Jeff Hunter: Embracing Confusion

#74 Jeff Hunter: Embracing Confusion

CEO of Talentism, Jeff Hunter, teaches how to rewrite damaging narratives that hold us back, how to give and receive helpful feedback, and why confusion can be a good thing.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Jan 20201h 44min

#73 Steven Strogatz: Exploring Curiosities

#73 Steven Strogatz: Exploring Curiosities

Mathematician Steven Strogatz reveals how math is the key to exploring and understanding the beauty of our world.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Jan 20201h 37min

#72 Neil Pasricha: Happy Habits

#72 Neil Pasricha: Happy Habits

Author and happiness expert Neil Pasricha shares the recipe for resilience, an antidote for anxiety, and how his two minute morning routine primes each day for success.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Dec 20191h 44min

#71 Esther Perel: Cultivating Desire

#71 Esther Perel: Cultivating Desire

Relationship expert Esther Perel reveals her favorite strategies for “fighting” fair, rewriting stories that damage relationships, and breathing new life into our romantic partnerships.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Dec 20191h 19min

#70 Scott Adams: Avoiding Loserthink

#70 Scott Adams: Avoiding Loserthink

Dilbert creator and author Scott Adams shares cognitive tools and tricks we can use to think better, expand our perspective, and avoid slumping into “loserthink.”   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish   Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Nov 201959min

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