Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty
Send us Fan Mail Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades...
29 Apr 202421min
Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials
Send us Fan Mail From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nea...
24 Apr 202423min
Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts
Send us Fan Mail As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP...
19 Mars 202429min
The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media
Send us Fan Mail The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. On...
18 Mars 202412min
Loyalty360 Loyalty Live | Patricia Camden and Michael Anders, EY
Send us Fan Mail As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic pe...
12 Mars 202420min
Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers
Send us Fan Mail The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, be...
11 Mars 202424min
CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience
Send us Fan Mail In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business...
6 Mars 202429min
Loyalty360 Loyalty Live | Mladen Vladic, FIS
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value...
5 Mars 202424min
