Becoming an AdTech God (with Ari Paparo)
Adtech Unfiltered5 Aug 2025

Becoming an AdTech God (with Ari Paparo)

While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. He joins host Noor Naseer to discuss the book and the impact of storytelling in adtech.

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Under the Influence (with Dalyn Ward)

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in...

21 Maj 201957min

Inevitable Automation in Advertising (with Shawn Riegsecker)

Inevitable Automation in Advertising (with Shawn Riegsecker)

This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's ...

30 Apr 201925min

Adtech Unfiltered Teaser

Adtech Unfiltered Teaser

Centro's Adtech Unfiltered: coming in April 2019.

29 Mars 20191min

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