Getting AgriTech Right Through Timing, Trust & Disrupting Legacy Markets | Louis de Kock | Nile

Getting AgriTech Right Through Timing, Trust & Disrupting Legacy Markets | Louis de Kock | Nile

Can AgriTech finally work in South Africa?In this episode of How Would You Build It, we speak with Louis de Kock, founder of Nile.ag, a tech-driven marketplace revolutionising agriculture across Southern Africa.This isn’t the first time someone’s tried to digitise agri supply chains — but Louis and his team have succeeded where others haven’t. Why? Timing, execution, and trust.We talk about: • Raising R200 million to scale a two-sided marketplace • Why transparency and word of mouth drive growth in legacy industries • Building what farmers actually want and need — not what looks good in a pitch deck👉 Subscribe at www.howwouldyoubuildit.com👉 Get weekly founder insights at www.theopenletter.io00:00 Intro03:40 Why now is different for Agritech06:18 Tech and the age dynamics of farmers10:55 How Nile built their Tech team12:26 Seasonality and trust15:42 Managing early growth19:13 More than tech to move the needle21:59 Recipe for success24:49 e-commerce vs Logistics company25:38 What were investors looking for that landed funding29:40 The data play opportunity31:46 How funding builds trust36:58 That validation moment40:21 The hidden value Proposition42:08 How transparency unlocks value

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Fixing Gaming’s $6B Ad Spend Problem, introducing Kohort | Dan Marcus

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What does it take to build not one, but two successful startups in South Africa’s tough market?In this episode of How Would You Build It, we sit down with David Torr, co-founder of Faro and former co-...

13 Aug 202554min

Empowering the Township Economy | Katie Dodge | Koola Capital

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What if funding the informal economy could unlock South Africa’s next wave of entrepreneurs?In this episode of How Would You Build It, we talk to Katie Dodge, co-founder of Koola Capital, who’s helped...

30 Juli 202552min

Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

What if your Product is a 'vitamin' and not a 'Painkiller'? In this episode, we talk to the head of Growth Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ...

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Lessons in Pivots, Leadership & Marketing

Lessons in Pivots, Leadership & Marketing

What happens when the hiring market crashes and AI rewrites the rules overnight?In this episode of How Would You Build It, we speak to Matt Beck, CEO of OfferZen, about what it really takes to navigat...

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