Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD
Uncensored CMO6 Aug 2025

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Timestamps

00:00 - Intro
00:53 - Rawdon’s journey into the automotive industry
02:34 - A challenging time to be at the helm of Jaguar
04:03 - Deciding between evolution and revolution at Jaguar
09:05 - Why new car buyers are getting younger
12:23 - Making the decision to rebrand Jaguar
15:45 - Creating differentiation in the age of electrification
18:46 - Designing the new Jaguar
24:43 - What the Jaguar Owners Club think of the new car
27:27 - The polarising Jaguar launch video
33:14 - Dealing with the visceral reaction to the rebrand
36:22 - How Jaguar will launch the car
39:29 - Choosing to pause selling cars
41:28 - Waymo’s partnership with Jaguar
45:04 - When will the new Jaguar go on sale

Avsnitt(263)

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial end...

11 Sep 20241h 1min

Sir John Hegarty & Orlando Wood on the next creative revolution

Sir John Hegarty & Orlando Wood on the next creative revolution

Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty...

4 Sep 20241h 6min

A Challenger Brand Workout with Gymbox Brand Director Rory McEntee

A Challenger Brand Workout with Gymbox Brand Director Rory McEntee

Regular listeners of the podcast will know how much I love challenger brands, and Gymbox are one of the best examples of a challenger brand really shaping up their industry. Rory McEntee is the Brand ...

28 Aug 202459min

Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst

Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst

Rebecca Hirst is the Chief Marketing Officer of EY UK, a TEDx Speaker and a winner of Campaign's 40 over 40. Before joining EY and making the switch to B2B, Rebecca was Marketing Director at Samsung a...

21 Aug 202456min

Characters, humour & disasters: how GEICO changed the insurance game

Characters, humour & disasters: how GEICO changed the insurance game

Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at some of the biggest agencies in the...

14 Aug 20241h 2min

The Mischief mindset behind the most creative agency in the US with Greg Hahn

The Mischief mindset behind the most creative agency in the US with Greg Hahn

Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was th...

7 Aug 20241h 7min

How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO

How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO

Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is respo...

31 Juli 20241h

Olympics CMO on Olympic glory and a Paralympic legacy

Olympics CMO on Olympic glory and a Paralympic legacy

Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the...

24 Juli 20241h 30min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
badfluence
svd-tech-brief
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-borsens-finest
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
dynastin
kvalitetsaktiepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden