575: Ex McKinsey Expert on War Games, John Horn: How to Read Your Competitors (Strategy Skills classics)

575: Ex McKinsey Expert on War Games, John Horn: How to Read Your Competitors (Strategy Skills classics)

John Horn, professor of economics at Washington University's Olin Business School and former McKinsey strategist, shares a disciplined framework for understanding competitive behavior by applying game theory and structured simulations. In this episode, he explains how companies can elevate competitor analysis from basic intelligence gathering to actionable strategic insight.

Horn begins by debunking the common misconception that many competitors behave irrationally. As he puts it:

“Every single time a client said the competitor is irrational, I could ask them... two, three questions which would explain... why the company was being rational in what they were doing.”

He outlines a four-step framework leaders can use to model likely competitive behavior:

  1. Observe what competitors say and do, including press releases, earnings calls, and other public data.

  2. Assess their assets, resources, and capabilities, and imagine what you'd do in their position.

  3. Identify the decision-maker and their background to infer how they think:

“If you grew up as a marketer and you became a CEO, you’re going to look at the world from a marketing perspective.”

  1. Make a short-term prediction, write it down, and revisit it:

“It becomes a virtuous cycle of getting a better insight into how that competitor thinks.”

Horn emphasizes that many firms fall short because they stop at step one or lack mechanisms to feed deeper insights into decision-making. He also stresses the role of empathy—not sympathy—in strategy:

“I do have to empathize, understand why they’re making the choices they make.”

War gaming, in Horn's view, is a powerful simulation tool, not theater.

“It’s a chance to practice business choices in a risk-free way... and just a much more realistic discussion.”

For entrepreneurs or under-resourced teams, Horn offers a lighter-weight version called "War Gaming Lite," which enables rapid, structured thinking about competitive responses using only internal knowledge and role-playing.

He also discusses how human biases, short-term incentives, and lack of time make both your firm and your rivals more predictable than you might think:

“People really are predictable... It’s not rocket science—it’s about being disciplined.”

Whether you're a startup founder or a Fortune 500 executive, this episode offers practical steps to improve your strategic foresight and competitive positioning, grounded in empathy, behavioral realism, and iterative prediction.

Get John’s book here: https://shorturl.at/6DOyh

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success.

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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535: Former Time Editor on Being Richer, Wiser, and Happier

535: Former Time Editor on Being Richer, Wiser, and Happier

Welcome to Strategy Skills episode 535, an interview with the author of Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life, William Green.   In this episode, William Green talks about his journey from Oxford to becoming a renowned journalist. He shares stories of his unconventional career path, including impulsive moves to New York and Hong Kong, financial struggles, and being laid off during the financial crisis. William discusses how he learned to handle failure with grace and experienced a spiritual awakening at 40 that changed his outlook. He offers practical advice for writers and thinkers on focusing on quality over quantity and finding work that aligns with their unique talents and personality.   William Green has written for many publications in the US and Europe, including Time, Fortune, Forbes, Fast Company, The New Yorker, The Spectator, and The Economist. He edited the Asian edition of Time while living in Hong Kong, then moved to London to edit the European, Middle Eastern, and African editions of Time. Born and raised in London, William studied English literature at Oxford University and received a master’s degree in journalism at Columbia University. He lives in New York with his wife and their two children.   Get William’s book here: https://rb.gy/v1a282 Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Mars 1h 5min

534: The Science of Personal Power: How to Command Influence, Overcome Doubt, and Lead with Confidence

534: The Science of Personal Power: How to Command Influence, Overcome Doubt, and Lead with Confidence

Welcome to Strategy Skills episode 534, an interview with the author of The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom, Chris Lipp.   Powerful people operate with a fundamentally different mindset. While others seek approval and dodge accountability, influential individuals take ownership and remain anchored to their goals and values.   In this episode, Chris Lipp discusses the importance of personal power and the characteristics that differentiate powerful people from those who are not. He shares the habits and practices that help individuals attain and maintain power. Chris also provides strategies for regaining power in high-stress situations and emphasizes the significance of personal accountability and effective communication in both professional and personal contexts.   Chris Lipp is a social psychologist and author of The Science of Personal Power. He currently teaches at Tulane's Freeman School of Business.   Get Chris’ book here: https://rb.gy/90n2z0 The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Mars 50min

533: 3x Emmy Award-Winning ESPN Broadcaster on Being Audacious

533: 3x Emmy Award-Winning ESPN Broadcaster on Being Audacious

Welcome to Strategy Skills episode 533, an interview with the author of Cultivating Audacity: Dismantle Doubt and Let Yourself Win, Anne Marie Anderson.   In this episode, Anne Marie Anderson shared her journey from being rejected by ESPN at 21 to working there for 35 years and becoming one of the most experienced female play-by-play announcers in the country. She discussed the importance of audacity, combining confidence with bold risks, and learning from rejection. In Cultivating Audacity, Anne Marie shares the system she developed to find the courage to confront hesitation and break down barriers that stood between her and the life she wanted.   Anne Marie Anderson is a 3x Emmy Award winning broadcaster, keynote speaker and author of Cultivating Audacity.   Get Anne’s book here: https://rb.gy/yl2f8q Cultivating Audacity: Dismantle Doubt and Let Yourself Win   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Mars 49min

532: Positive Psychology Expert on Setting Big Goals and Creating Your Best Life

532: Positive Psychology Expert on Setting Big Goals and Creating Your Best Life

Welcome to Strategy Skills episode 532, an interview with the author of Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life, Caroline Adams Miller.   In this episode, Caroline takes us through her journey of overcoming personal challenges to becoming an expert in positive psychology and goal setting. She breaks down why setting clear, challenging goals is so important and explains the difference between learning goals (developing new skills) and performance goals (improving existing ones). Caroline also talks about the role of accountability, having the right kind of support, and how self-belief and hope can make a big difference in our life. Caroline also discusses the unique challenges women face when setting goals and how feedback from role models and strong relationships can help us stay on track and succeed.   For over three decades, Caroline Adams Miller has been a pioneer with her groundbreaking work in the areas of the science of goal setting, grit, happiness, and success. She is recognized as one of the world's leading positive psychology experts on this research and how it can be applied to one's life and work for maximum transformation. She is the author of nine books, including My Name is Caroline, Getting Grit, Positively Caroline and Creating Your Best Life, which the "father of Positive Psychology," Dr. Martin Seligman, lauded in Flourish as "adding a major missing piece" to the world of goal setting.   She is a magna cum laude graduate of Harvard University and attained one of the first 32 degrees in the world in Applied Positive Psychology from the University of Pennsylvania.   Get Caroline’s book here: https://rb.gy/x9iwik Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Mars 49min

531: Harvard Law Professor on Negotiation: Making ‘Messy Conversations’ Work for You

531: Harvard Law Professor on Negotiation: Making ‘Messy Conversations’ Work for You

Welcome to Strategy Skills episode 531, an interview with the author of Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In, Bob Bordone.   Most of us instinctively avoid conflict, seeing it as a threat rather than an opportunity for growth. What if the conversations you dread most could actually strengthen your relationships and lead to better outcomes?   In this episode, Harvard Law's Bob Bordone talks about negotiation and conflict resolution. He discusses seeing conflict as an opportunity instead of a threat, and shares practical tips for handling difficult conversations. The episode covers when to address or avoid conflicts, dealing with family disputes, and the importance of being a good listener. Bob also offers advice on understanding others' perspectives and dealing with uncooperative and difficult people.   Bob Bordone is a Senior Fellow at Harvard Law School and the Founder and Principal of The Cambridge Negotiation Institute, a boutique consulting firm providing coaching, consulting, and training in negotiation conflict resilience, mediation, and conflict resolution.   He spent 21 years teaching full-time at Harvard Law School where he founded the Harvard Negotiation & Mediation Clinical Program. He is co-author/co-editor of three books, including his latest, Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In.   Get Bob’s book here: https://rb.gy/d1tqrx Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Mars 52min

530: Bill Gates & Steve Ballmer’s Direct Advisor: Leadership, Self-Management, and Life Lessons

530: Bill Gates & Steve Ballmer’s Direct Advisor: Leadership, Self-Management, and Life Lessons

Welcome to Strategy Skills episode 530, an interview with a seasoned executive coach and the author of You're the Boss: Become the Manager You Want to Be (and Others Need), Sabina Nawaz.   In this episode, Sabina shares her journey from software development at Microsoft to advising C-level executives. She explains the dangers of pressure overpowering leaders and advocates for self-care and emotional intelligence. Throughout her journey as a leader, she realized the need for effective communication, urging leaders to seek feedback and practice active listening. Sabina introduces tools like the "joyline" to identify what brings joy and fulfillment and emphasizes the importance of celebrating self-acceptance and prioritizing continuous development through micro-habits like journaling and meditation. Her new book, You’re the Boss, offers practical strategies for maintaining success and leadership effectiveness.   Sabina Nawaz who advises C-level executives and teams at Fortune 500 corporations, government agencies, nonprofits, and academic institutions around the world. During her fourteen-year tenure at Microsoft, she went from managing software development teams to leading the company’s executive development and succession planning efforts for over 11,000 managers and nearly a thousand executives, advising Bill Gates and Steve Ballmer directly.   Get Sabina’s book here: https://rb.gy/tw6yuq You're the Boss: Become the Manager You Want to Be (and Others Need)   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Mars 45min

529: Founder of Education Design Lab on ‘Who Needs College Anymore?’

529: Founder of Education Design Lab on ‘Who Needs College Anymore?’

Welcome to Strategy Skills episode 529, an interview with the author of Who Needs College Anymore?, Kathleen deLaski.   In this episode, Kathleen shares her journey from journalism to education reform. She talks about her time as a TV and digital journalist, White House correspondent, and Pentagon spokesperson, as well as her transition to education reform, founding the Education Design Lab in 2013, and her work on higher education innovation.   Kathleen discusses the changing role of college and the impact of the pandemic on workforce dynamics and the shift towards shorter, job-focused educational pathways. Her book, Who Needs College Anymore?, dives deeper into these topics.   Kathleen deLaski is an education and workforce designer, as well as a futurist. She founded the Education Design Lab in 2013 to help colleges begin the journey to reimagine higher education toward the future of work. Her non-profit has helped 1200 colleges, orgs and economic regions design shorter, more affordable pathways for learners to achieve their economic goals. She spends time as a senior advisor to the Project on Workforce at Harvard University and teaches human-centered design and higher ed reform as an adjunct professor in the Honors College at George Mason University. In a previous career, Kathleen spent twenty years as a TV and then a digital journalist, including time as ABC News White House correspondent. Followed by a political appointment as the first female Pentagon spokesperson.   Get Kathleen’s book here: https://www.whoneedscollegeanymore.org/ Who Needs College Anymore?: Imagining a Future Where Degrees Won’t Matter Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Feb 50min

528: Kellogg’s JP Pawliw-Fry on Aggressive Learning, the Last 8%, and Training Attention

528: Kellogg’s JP Pawliw-Fry on Aggressive Learning, the Last 8%, and Training Attention

Welcome to Strategy Skills episode 528, an interview with the author of Performing Under Pressure: The Science of Doing your Best When it Matters Most, JP Pawliw-Fry.    In this episode, JP walks us through the concept of pressure management—how to reduce pressure in our personal and professional lives to better excel in whatever we do. He also discusses the importance of self-awareness, especially under pressure, and the concept of 'aggressive learning,' where high performers extract more information from experiences. JP shares how meditation can change one's relationship with stress and improve focus.   JP Pawliw-Fry is a world-renowned keynote speaker, and the author of the New York Times bestseller Performing Under Pressure which was named INC. Magazine’s Best Business Book of the Year. He teaches a leadership course at the Kellogg Graduate School of Management. Over the last 25 years, JP worked with leaders and high-pressure performers around the world — from Navy Seals and Olympic athletes to executives at global organizations like Intel, Coca Cola, and NASA.   Get JP’s book here: https://www.jppawliw-fry.com/the-book Performing Under Pressure: The Science of Doing Your Best When it Matters Most   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Feb 43min

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