S&OP MasterClass6 Aug 2025

The revenue insights hiding in your S&OP process – and how to find them | Ep. 18

Is your S&OP process really connected to your company’s goals or is it stuck in its own lane?

In this episode, Søren Hammer sits down with Benjamin Obling from Roima to talk about how supply chains can do more than just react. They can lead. They talk about what happens when operations, strategy, and finance actually work together – and what’s holding that back today.

You’ll get practical insights on connecting strategic planning with real-world capacity and demand as well as examples of how smarter forecasting and aligned priorities can drive both profit and performance.

If you're a supply chain leader who wants a stronger voice in the boardroom, this one’s for you.

In this episode, you'll learn about:

Why supply chain needs a strategic and financial seat.
Hidden costs impacting revenue and company value creation.
Breaking silos for strategic supply chain alignment.
Using demand forecasting for strategic business simulations.
How to integrate finance for a unified business plan.

Episode Content
00:58 Meet Benjamin Obling and his background
01:45 Linking S&OP to finance and strategy
04:22 Recent trends pushing for financial alignment in S&OP
07:00 Evolving S&OP processes and addressing operational silos
09:27 The need for a unified demand forecast
11:57 Engaging C-suite for strategic S&OP discussions
16:35 Balancing inventories with strategic decision-making
19:12 Steps to integrate revenue insights into planning
30:15 Emphasizing the importance of data-driven decision making
33:39 Aligning systems and processes for better efficiency

Production
This podcast is brought to you by Roima.
This podcast is produced by Montanus.

Production
This podcast is brought to you by Roima.
This podcast is produced by Montanus.

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Avsnitt(28)

Vibe Code Your Own IBP Solution? Here are the Traps | Ep. 28

Most production companies have already done the hard work upstream. The demand forecast is in place, inventories are optimised, and the MRP is running on better input. Then the production order propos...

7 Okt 28min

Embedded AI vs bolt-on AI in Supply Chain Planning | Ep. 27

"Why don't we just pour all our data into Claude and use that as our planning tool?"If you work in supply chain planning, you have probably heard that question in your own company. It sounds reasonabl...

2 Sep 29min

Agentic AI in Operations Management – from insight to intervention | Ep. 26

Every shift on a modern factory floor throws off more signal than any team could ever read. Machines, quality checks, maintenance logs, operator comments, all of it lands in systems of record, and alm...

5 Aug 29min

Agentic AI in Supply Chain – Beyond the Buzzword | Ep. 25

The word "agentic" is everywhere in supply chain right now, and rarely defined. In this S&OP MasterClass from Roima, host Søren Hammer Pedersen sits down with Rafael Amaral, CTO and Co-Founder of Till...

2 Juli 36min

Monthly S&OP | Balancing and Executive Review: How to Stop Strategic Decisions Being Made on the Warehouse Floor | Ep. 24

Most supply chain organisations can produce a demand plan. Many can build a supply plan. Where the wheels tend to come off is in the two weeks that follow, the balancing week, where you reconcile what...

13 Maj 45min

Monthly S&OP | Get chaos or get the first weeks right | Ep. 23

Most companies know they need an S&OP process. Few have one that actually works.The gap between having the meetings and having a functioning integrated business plan is where most organisations quietl...

15 Apr 40min

How to balance AI in supply chain planning with human judgement | Ep. 22

AI is moving fast and it’s changing the way supply chains are run. But a big question remains: how do you tap into its power without losing control or replacing the judgment you and your team bring to...

11 Feb 33min

Why your MRP is insufficient in the real word of S&OP and what do do about it | Ep. 21

Do you actually trust the MRP output you get every day, or are you stuck with unrealistic plans and constant firefighting?In this episode of the S&OP MasterClass, host Søren Hammer Pedersen is joined ...

14 Jan 35min