208. How to get a book deal (replay)

Michael Zipursky is the CEO of Consulting Success®, a consulting business that specializes in helping entrepreneurial consultants grow profitable, scalable, and strategic businesses. We talk about Michael’s journey through multiple businesses and how he transitioned from burning the midnight oil to structuring his business in a way that supports a lifestyle of freedom. He shares what a healthy entrepreneurial work-life balance looks like for him and the mindset shifts necessary to achieve it. Hint: the key is to optimize our business and our lifestyle so that we can start enjoying more of what we want today and not delaying it for the future. Michael explains how authorhood impacted his business (Michael has published three books to date), as well as the four pillars of developing a highly profitable, scalable coaching business (the components of his Clarity Coaching program); content marketing; social media; and more. This is a value-packed episode you don’t want to miss! Get to know Michael: Consulting Success website: www.consultingsuccess.com LinkedIn: www.linkedin.com/in/zipursky Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

20 Juli 202245min

In this week's solo episode, I share three core stages of my business, the mindset changes I made along the way, and the support I leaned on to make my dreams happen. I also share why my husband decided to be a stay-at-home dad, and how we have made decisions in alignment with the life we want—not what society thinks we should do. I recorded this episode on Independence Day in the US, as I was reflecting on what independence means to me. (Hint: It's not the American value of self-sufficiency.) I can’t think of a better topic to share this week as I reflect with gratitude on thirteen years of business and all the help my family and I have gotten along the way. Join my email list: http://stacyennis.com/join Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

6 Juli 202241min

This week, I’m joined by Jeffrey Shipley, cofounder of TONIC Site Shop. In this insightful, vulnerable discussion, we cover effective website design, and Jeffrey shares practical action steps to create a website that effectively communicates your brand and converts. My favorite part of this interview? His story. We discuss mistakes and lessons learned along his entrepreneurial journey cofounding TONIC Site Shop and building it into the wildly successful company it is today. Plus, we pull back the curtains on our businesses to explore working within one’s zone of genius, and the power of entrepreneurship and choice. (I teared up while interviewing Jeffrey for this episode. Our conversation is that powerful!) Whether you’re looking to revamp or refresh your site, or want to listen in on two entrepreneurs sharing the hard and great stuff, you won’t want to miss this episode! Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Get to know Jeffrey Check out the TONIC Site Shop and sign up for their phenomenal newsletter: tonicsiteshop.com Follow TONIC Site Shop on Instagram: instagram.com/tonicsiteshop Follow Jeffrey on Instagram: instagram.com/jeffreyshipley

22 Juni 202255min

Rhea Allen is the president and CEO of Peppershock Media, a full-service marketing and advertising agency with creative production services that has been building brands and bottom lines since 2003. In this episode, Rhea shares how she took a sports marketing and television background and turned it into a successful marketing company. We talk building business brands, evolving into the “new” media of social media, culture building, transitioning to remote work, and so much more. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Get to know Rhea Learn more about Rhea’s agency at: www.peppershock.com Check out the Marketing Expedition Community: www.themarketingexpedition.com Listen to The Marketing Expedition Podcast: www.themarketingexpedition.com/podcasts/

8 Juni 202241min

This week, I speak with Renée Warren, an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women grow wildly successfully companies. She has over 23 years of experience as an entrepreneur running marketing and PR agencies. In this episode, we discuss her personal journey to entrepreneurship, founding and running a PR company, the challenges and lessons of raising two boys as an entrepreneur, and coauthoring a book. After she shut down her company (you’ll have to listen to find out why!), she started business coaching and founded We Wild Women. We talk about the role of commitment, bravery, and growth in being an entrepreneur and running a small business. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Get to know Renée: Get her coauthored book, Get Covered! How to Craft, Pitch and Tell Your Startup’s Story to Get More Customers Check out her website: https://www.wewildwomen.com/ Listen to her podcast: https://www.wewildwomen.com/podcast

25 Maj 202235min

This week, I’m joined by my friend and marketing leader Madeline Pratt. Madeline Pratt is the founder and CEO of Fearless Foundry, a creative consulting firm that specializes in helping ambitious entrepreneurs with their marketing, branding, and business development. Madeline is a thoughtful, intentional business strategist and marketer. In this episode, we discuss her personal journey to entrepreneurship and how she grew a connected, dynamic team. We also get real about the challenges of growing a small business and cover what a business development strategy is, how joyful marketing fits into that strategy, and some practical steps for anyone looking to be more effective with marketing. If you want to grow your business and level up your marketing at the same time—plus hear real talk from two seasoned entrepreneurs—don’t miss this episode. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Get to know Madeline: · Learn more at https://www.fearlessfoundry.com/. · Listen to the Finding Fearless podcast: https://podcasts.apple.com/us/podcast/finding-fearless/id1320634079. · Access her library of resources here: https://fearlessfoundry.podia.com/.

20 Apr 202238min

This week, I’m pleased to welcome one of the foremost publishing experts, Jane Friedman. Jane has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World. I’ve been following Jane’s work for years, and her site was a critical resource for me early in my writing career (and still is!). In this candid discussion, we cover: the three main types of publishing and considerations for each an overview of traditional publishing, including working with an agent and a basic time frame why an author might self-publish or work with a hybrid publisher what makes a nonfiction book marketable how to get crystal clear on your reader and niche what Jane says all aspiring authors should know We also have a lot of fun talking shop, sharing our personal perspectives about the publishing industry, writing, and much more. No matter what stage you’re at in your author journey, you won’t want to miss this episode. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Get to know Jane: Access her valuable free content at https://www.janefriedman.com. Subscribe to her paid newsletter at https://hotsheetpub.com. I’m a subscriber and highly recommend it if you want to keep up on publishing industry news, trends, and more. Content discussed in the interview: Questions to Ask Your Publisher Before Signing: https://www.janefriedman.com/questions-to-ask-your-publisher-before-you-sign-the-contract/ How to Define & Describe Your Readership (gluten-free example): https://www.janefriedman.com/define-readers-book-proposal/ Using Partnerships to Land a Book Deal (getting forewords/intros from other experts):https://www.janefriedman.com/using-partnerships-to-help-land-a-nonfiction-book-deal/ Additional links from Jane: How to Write a Book Proposal (+ template): https://www.janefriedman.com/start-here-how-to-write-a-book-proposal/ Key Book Publishing Paths: https://www.janefriedman.com/key-book-publishing-path/

6 Apr 202249min

A couple weeks ago, I hosted an alumni celebration for graduates of my program, Nonfiction Book School. As part of the event, I asked past students to share their stories. And—wow—I was so inspired! I knew I had to share their stories with you too. This week, I’m sharing a live Facebook broadcast with five authors discussing how they accomplished their goal of authorhood. Don’t miss this inspiring episode! Some themes: courage, action, discipline. Believe in your big vision. Commit to your goal. Show up and do the work. No matter where you are on your author journey, I know this episode will inspire you to take action just like these five phenomenal authors. Don’t miss this episode! If you’re ready to uncover your unique story, write your book, and step into your purpose, join me in Nonfiction Book School! Enrollment closes March 31, 2022: https://www.nonfictionbookschool.com/. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

23 Mars 202250min