253: Fiona Easdale, Olympian & co-founder YSE Ski

253: Fiona Easdale, Olympian & co-founder YSE Ski

In today’s episode Iain speaks with Fiona Easdale, managing director and co-founder of the Val d’Isere chalet specialist YSE Ski.

She was racing downhill in the Winter Olympics at just 16 years old, then worked in sports management with World Cup winning footballers, before her return to the ski industry with Bladon Lines.

There, she rose through the ranks to become managing director, before going off on her own to set up YSE Ski with John Yates-Smith – a company that’s now been in business for over 30 years.

This episode is the latest in a series of podcasts I’ve been publishing focussing on women in the snowsports industry. Previous episodes have included BBC Ski Sunday presenter Chemmy Alcott, GB Snowsport CEO, Vicky Gosling and former-Erna Low MD, Joanna Yellowlees-Bound.

Intersport Ski Hire Discount Code
If you want to help The Ski Podcast and save yourself some money this winter…just use the code ‘SKIPODCAST’ when you book your ski hire at intersportrent.com.

That applies to any ski hire booked in their massive network across France, Austria and Switzerland. You’ll get a guaranteed additional discount, or simply take this link for your discount to be automatically applied.

SHOW NOTES

Listen to Iain’s interview with John Yates-Smith in Episode 231 (3:45)
Read Iain’s summary of the latest Mountain Trade Network research (5:45)
Fiona competed in the 1976 Winter Olympics at just 16 years old (7:00)
Seba Johnson is the youngest Alpine skier to compete in the Olympics at 14 (7:30)
Fiona joined the Downhill Only Ski Club in Wengen (8:30)
Fiona finished 34th in Downhill, 37th in GS, 18th in Slalom and 10th in the Combined (11:30)
“Nobody gives us a chance. Why should they against the Alpine countries? But we’re having a go!” (13:30)
Konrad Bartelski was also at Innsbruck (15:00)
John Curry won gold for Team GB in the ice skating (16:00)
Fiona was injured in an Europa Cup race in Flaine (18:30)
IMG is a sports management agency (20:15)
Listen to Episode 252 about the Rise and Fall of Bladon Lines (21:45)
Fiona rose from Contracts Manager to MD (23:00)
How did it end at Bladon Lines? (29:00)
The founding of YSE (30:00)
Of 30 resorts offered by Bladon Lines, 60% of profits were in Val d'Isere (31:00)
YSE is a Val d’Isere specialist (33:45)
Dealing with global crises (35:00)

Feedback
I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com

If you like the podcast, there are three things you can do to help:

1) Review us on Apple Podcasts or Spotify
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14: Skiing April Fools, Snow Centres and LISTEX

14: Skiing April Fools, Snow Centres and LISTEX

In this episode, we look at some of the best and worst April Fools to come out of the ski industry. Jim talks about how a cancelled Airbnb booking nearly ruined his ski trip. Iain goes to the Snow Centre in Hemmel Hempstead and chats to the staff about the behind the scenes action from Channel 4's Paralympic coverage. And we chat with James Gambrill the founder of the London International Snowsports Trade Exchange (LISTEX).

15 Apr 201835min

13: Indoor ski training,  Snowcamp and a Day Trip on the Eurostar to Les Arcs

13: Indoor ski training, Snowcamp and a Day Trip on the Eurostar to Les Arcs

In this episode, we chat about our best ski presents and discover how romantic Iain is. Jim goes on the Eurostar for a days skiing in Les Arcs. Iain is out and about and visits an indoor ski training facility. And we chat to the ski charity Snowcamp about how snowsport can help change someone's life.

26 Mars 201842min

12: Olympic claims, How to be a better skier and a Guide to the 3 Valleys

12: Olympic claims, How to be a better skier and a Guide to the 3 Valleys

This is episode 12 of the Knowledge is Powder Podcast - And we are getting serious. Iain takes an indepth look at how the British Olympic Association are sending misleading messages about Team GB’s performance at the winter games. We talk to Dave Burrows a ski instructor based in Switzerland. Dave helps us to understand what different levels of skier are potentially doing wrong and how we can make sure we are skiing to the best of our ability. Jim reports from the 3 Valleys where he has been skiing alot and has been using social media and other peoples local knowledge to hunt out the best runs the area has to offer.

11 Mars 201834min

11: Drugs, Speed Snowboarding and Ski Boots

11: Drugs, Speed Snowboarding and Ski Boots

The regular show is back. This one was recorded shortly after the Winter Olympics finished. During the show we try to avoid mentioning the games, we look at a potential new product that will help you walk in ski boots and disscuss Jamie Barrows recent world record.

4 Mars 201819min

Daily Winter Olympic Special - Day 16

Daily Winter Olympic Special - Day 16

Every day of the Winter Olympics we will bring you a speedy round-up of the previous day's action, the most interesting stories and what to watch. This is the final episode. In it, Jim and Iain talk about if the Olympics have encouraged new skiers and Snowboarders, congratulate team GB and wonder if we have got a good return on our investment.

26 Feb 201812min

Daily Winter Olympic Special - Day 14

Daily Winter Olympic Special - Day 14

Every day of the Winter Olympics we will bring you a speedy round-up of the previous day's action, the most interesting stories and what to watch. In this episode, we talk about Ski Cross, Curling, Ice skating movies and how much the Norwegians spend on their olympic team!

23 Feb 20188min

Daily Winter Olympic Special - Day 13

Daily Winter Olympic Special - Day 13

Every day of the Winter Olympics we will bring you a speedy round-up of the previous day's action, the most interesting stories and what to watch. Today we have Dave Ryding news, talk more about Curling, look at the social stats of the games and hear from Eddie the Eagle.

22 Feb 201810min

Daily Winter Olympic Special - Day 12

Daily Winter Olympic Special - Day 12

Every day of the Winter Olympics we will bring you a speedy round-up of the previous day's action, the most interesting stories and what to watch. Today we are joined by Vanessa Fisher and we look to see if the Winter Games is having the Wimbledon effect. Plus all the news and results.

21 Feb 20189min

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