Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Driving Profitability with Mark Gilham
Mark Gilham is an experienced senior executive with a proven track record in finance, strategy, and consulting. He brings deep expertise in driving commercial success, improving operational efficienci...
20 Jan 202530min
Blogcast: You Influence Your Customers' Willingness to Pay
This is an Impact Pricing Blog published on November 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/you-influence-your-cust...
17 Jan 20253min
The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
Vance Morris is a former Disney Leader turned entrepreneur, coach, speaker and author. He helps businesses deliver extraordinary customer experiences through workshops, boot camps, and training at Dis...
13 Jan 202527min
Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-fluid-nature-of-will...
10 Jan 20254min
Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-suit...
6 Jan 202523min
Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models, is revolutionizing busine...
30 Dec 202430min
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/context-driven-pricing-t...
27 Dec 20244min
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice models, and advertising. In t...
23 Dec 202430min
