Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the sh...
11 Mars 202432min
Blogcast: Listen to Your Market, then Think
This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-th...
8 Mars 20244min
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition
This one is the 8 of Spades from the Impact Pricing card deck. You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to bu...
6 Mars 20242min
Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha
Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Mana...
4 Mars 202432min
Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret
Jean-Manuel Izaret leads BCG's Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digit...
26 Feb 202429min
Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value
This one is the 9 of Clubs from the Impact Pricing card deck. We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, th...
23 Feb 20242min
Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model
This one is the 9 of Diamonds from the Impact Pricing card deck. When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business t...
21 Feb 20242min
Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta
Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books 'The 10 Rules...
19 Feb 202428min
