Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:
“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”
The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.
Our latest bonus episode features Tenacious Ventures Partners and Co-Founders Sarah Nolet and Matthew Pryor analyzing the wide range of reactions that have been sent through over recent weeks. They’ll be discussing responses from:


It was the engagement of our audience that made this episode possible, and we are deeply grateful to these contributors and to everyone else that submitted a response we did not get to include. If you loved this week’s episode or hated it, get in touch. We might ask you to be on next!
For more information and resources, visit our website.

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Avsnitt(215)

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

How do you know when a new agtech product is actually ready for the farm?  Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...

22 Juli 0s

The future of food is in taste, with futurist Mike Lee

The future of food is in taste, with futurist Mike Lee

What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...

8 Juli 42min

Why soil health and profitability are deeply connected, with Nic Kentish

Why soil health and profitability are deeply connected, with Nic Kentish

With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy.  After returning to the family farm in South Australia, he...

24 Juni 42min

Can dairy’s waste stream power beef’s future? with Daniel Carson

Can dairy’s waste stream power beef’s future? with Daniel Carson

What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...

10 Juni 36min

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

27 Maj 47min

Can biomaterials compete on price, not just purpose? with Tina Funder

Can biomaterials compete on price, not just purpose? with Tina Funder

Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...

13 Maj 34min

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...

29 Apr 33min

Business Model Breakdowns with Shane Thomas:  Co-Ops and their future in Ag

Business Model Breakdowns with Shane Thomas: Co-Ops and their future in Ag

Co-operatives have a long and sometimes colored history in agriculture, across the Western world. What role will they play in the future of agriculture? As agriculture becomes increasingly shaped by d...

15 Apr 38min

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