Bonus episode: Your responses to 'The three fears of farm data'

Bonus episode: Your responses to 'The three fears of farm data'

Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:
“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”
The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.
Our latest bonus episode features Tenacious Ventures Partners and Co-Founders Sarah Nolet and Matthew Pryor analyzing the wide range of reactions that have been sent through over recent weeks. They’ll be discussing responses from:


It was the engagement of our audience that made this episode possible, and we are deeply grateful to these contributors and to everyone else that submitted a response we did not get to include. If you loved this week’s episode or hated it, get in touch. We might ask you to be on next!
For more information and resources, visit our website.

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Avsnitt(218)

Are we thinking about trees on farms all wrong? with Michael Taylor

Are we thinking about trees on farms all wrong? with Michael Taylor

What happens when you stop thinking about trees and agriculture as separate systems? In this episode, sixth-generation Australian farmer and engineer Michael Taylor explains what decades of planting t...

2 Sep 43min

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What if every plant was a sensor? with Gary Schaefer

What if crops could tell you when they were sick, before you could see the symptoms? Gary Schaefer leads the commercial organization at InnerPlant, a company with a radically different approach to cro...

19 Aug 33min

Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars

Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars

Agriculture often talks about telling a better story, but Jim Gall, the CEO of RB Sellars argues the real challenge is giving people something worth believing in. RB Sellars is a workwear brand that’s...

5 Aug 43min

Why good agtech doesn't always get adopted, with Chad Godsey

Why good agtech doesn't always get adopted, with Chad Godsey

How do you know when a new agtech product is actually ready for the farm?  Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...

22 Juli 34min

Why taste beats sustainability at the checkout, with food futurist Mike Lee

Why taste beats sustainability at the checkout, with food futurist Mike Lee

What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...

8 Juli 42min

Why soil health and profitability are deeply connected, with Nic Kentish

Why soil health and profitability are deeply connected, with Nic Kentish

With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy.  After returning to the family farm in South Australia, he...

24 Juni 42min

Can dairy’s waste stream power beef’s future? with Daniel Carson

Can dairy’s waste stream power beef’s future? with Daniel Carson

What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...

10 Juni 36min

Business model breakdowns: the Monsanto playbook, with Shane Thomas

Business model breakdowns: the Monsanto playbook, with Shane Thomas

Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

27 Maj 47min

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