The App Growth Strategy Behind LightX’s 50M+ Installs

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀You'll discover:📌 What makes an app idea profitable and scalable📌 Common mistakes to avoid when building your app📌 Live audits of different app categoriesWhether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market.👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

12 Apr 1h 3min

App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.👨‍💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test.📲 Whether you're a marketer or a dev, this guide helps you:✅ Set up multiple icons in Xcode✅ Configure and name them correctly✅ Submit your build for A/B testing✅ Use Apple’s native tools to see which icon performs best✅ Test icons even during pre-order!This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance!Learn more about Justin and his apps: https://logicalmagic.techFollow him: https://x.com/JJAllenTechWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

8 Apr 14min

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.You will discover:✅ How AI is reshaping the consumer subscription industry✅ Proven strategies to optimize growth, pricing, and retention using AI✅ Key opportunities & challenges for consumer and prosumer AI businessesLearn More about Phil Carter:Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growthWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

5 Apr 57min

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.You will discover:✅ How AI is reshaping the consumer subscription industry✅ Proven strategies to optimize growth, pricing, and retention using AI✅ Key opportunities & challenges for consumer and prosumer AI businessesLearn More about Phil Carter:Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growthWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

5 Apr 59min

Want to boost your app downloads and increase visibility in the App Store & Google Play? This step-by-step App Store Optimization (ASO) tutorial will show you exactly how to do that in 2025 and beyond!What you'll learn: 🚀 ✅ What ASO is & why it matters✅ The best keyword research strategies✅ How to analyze competitors✅ Tips to optimize your app title, subtitle & description✅ Secret ASO techniques to increase rankings🛠 Featured ASO Tool: https://asomobile.net/🎁 Save 40% with promo code: APPMASTERS40Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

1 Apr 19min

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.You will discover:✅A step-by-step guide to fundraising for tech startups✅How to leverage AI tools for product growth and user retention✅Proven strategies to scale revenue and boost app monetizationLearn More:Sign up to Beta Test Prickly Pear : https://pricklypear.io/ Women X AI: https://www.womenxai.com/ Connect with Jenny: https://www.jennykaypollock.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Mars 1h 15min

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.You will discover:✅A step-by-step guide to fundraising for tech startups✅How to leverage AI tools for product growth and user retention✅Proven strategies to scale revenue and boost app monetizationLearn More:Sign up to Beta Test Prickly Pear : https://pricklypear.io/ Women X AI: https://www.womenxai.com/ Connect with Jenny: https://www.jennykaypollock.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Mars 1h 16min

Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked?👉🏻 Here’s what you’ll learn:✅ The biggest challenges young entrepreneurs face & how to overcome them✅ How to validate your app idea with minimal effort✅ The key to balancing innovation and practicality when launching a product✅ The exact strategy to make your app go viral—without spending a dimeIf you’re building a startup or launching an app, this approach could change everything for you. Watch now! 🚀Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

25 Mars 10min