The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Avsnitt(972)

Analyzing an App Making $2M a Month

Analyzing an App Making $2M a Month

We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8BhaM2A1f5s

11 Sep 20187min

681: Pillars of a Successful Game Launch with Matej Lancaric

681: Pillars of a Successful Game Launch with Matej Lancaric

Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Matej Lancaric is the Head of Mobile Marketing at Pixel Federation

10 Sep 201835min

How to Perform Market Research for an App

How to Perform Market Research for an App

Want to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tmKgScpQBZs

6 Sep 201810min

680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.

6 Sep 201821min

How to Find a Mobile Games Publisher

How to Find a Mobile Games Publisher

You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ

4 Sep 20185min

679: New Growth Channels to Scale Your App with Gessica Bicego

679: New Growth Channels to Scale Your App with Gessica Bicego

Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director of Performance Marketing at Blinkist.

3 Sep 201835min

How to Find Investors for a Mobile Game

How to Find Investors for a Mobile Game

Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=_eAHuTMM3YM

31 Aug 20187min

678: How to Get More Shares for Your App with Aurora Klaeboe Berg

678: How to Get More Shares for Your App with Aurora Klaeboe Berg

We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.

30 Aug 201829min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
svd-ledarredaktionen
avanzapodden
24fragor
rss-dagen-med-di
lastbilspodden
rss-en-rik-historia
fill-or-kill
borsmorgon
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-inga-dumma-fragor-om-pengar
market-makers
tabberaset