The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(972)

Key Strategies to Increase Mobile App Retention

Key Strategies to Increase Mobile App Retention

You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/DyxI7p8-zCI

11 Juli 201811min

665: Retention Strategies with AccuWeather VP, Trish Mikita

665: Retention Strategies with AccuWeather VP, Trish Mikita

Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President,  Digital Media Strategy at

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664: How to Grow Organic Downloads for Your App with Jordan Naftolin

664: How to Grow Organic Downloads for Your App with Jordan Naftolin

Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is the founder of Pegs 'n Holes

5 Juli 201813min

663:  How To Reach $1 Million In Revenue Per Month With Hector Lopez

663: How To Reach $1 Million In Revenue Per Month With Hector Lopez

Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize.

3 Juli 201839min

How to Use In-App Purchases to Increase ASO Visibility

How to Use In-App Purchases to Increase ASO Visibility

You're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY

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662: How to Proceed Next After Releasing Your App with JC Catalin

662: How to Proceed Next After Releasing Your App with JC Catalin

Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release.

28 Juni 201815min

The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

You're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw

27 Juni 20184min

661: How to Build Your App idea with Fritz Charles

661: How to Build Your App idea with Fritz Charles

Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more. Fritz Charles is the founder of Coin Gamma

26 Juni 201836min

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