The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(972)

Women in Tech: AI, Fundraising & Product Growth Strategies

Women in Tech: AI, Fundraising & Product Growth Strategies

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.You will discover:✅A step-by-step guide to fundraising for tech startups✅How to leverage AI tools for product growth and user retention✅Proven strategies to scale revenue and boost app monetizationLearn More:Sign up to Beta Test Prickly Pear : https://pricklypear.io/ Women X AI: https://www.womenxai.com/ Connect with Jenny: https://www.jennykaypollock.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Mars 1h 15min

Women in Tech: AI, Fundraising & Product Growth Strategies

Women in Tech: AI, Fundraising & Product Growth Strategies

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.You will discover:✅A step-by-step guide to fundraising for tech startups✅How to leverage AI tools for product growth and user retention✅Proven strategies to scale revenue and boost app monetizationLearn More:Sign up to Beta Test Prickly Pear : https://pricklypear.io/ Women X AI: https://www.womenxai.com/ Connect with Jenny: https://www.jennykaypollock.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Mars 1h 16min

How to Make Your New App Viral with No Budget

How to Make Your New App Viral with No Budget

Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked?👉🏻 Here’s what you’ll learn:✅ The biggest challenges young entrepreneurs face & how to overcome them✅ How to validate your app idea with minimal effort✅ The key to balancing innovation and practicality when launching a product✅ The exact strategy to make your app go viral—without spending a dimeIf you’re building a startup or launching an app, this approach could change everything for you. Watch now! 🚀Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

25 Mars 10min

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue. We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.You will discover:✅The monetization frameworks that scaled Tinder to $1B+ in revenue✅Effective product strategies for building a great user experience✅How to use AI to shape product development todayLearn More:Ravi’s Substack: Ravi on Producthttps://www.ravi-mehta.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Mars 59min

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue. We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.You will discover:✅The monetization frameworks that scaled Tinder to $1B+ in revenue✅Effective product strategies for building a great user experience✅How to use AI to shape product development todayLearn More:Ravi’s Substack: Ravi on Producthttps://www.ravi-mehta.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Mars 1h 5min

How He Scaled a Social App to $100K MRR & a 7-Figure Exit

How He Scaled a Social App to $100K MRR & a 7-Figure Exit

In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t, and key lessons learned from spending $1.5M on Instagram ads to drive growth.Also, Alex will introduce screensdesign.com, his new AI-powered platform that unlocks the secrets of million-dollar iOS apps. With insights from 1,500+ subscription apps, it reveals the winning formulas for success.You will discover:✅Growth strategies that took Boost App Social to $100K MRR✅Lessons from spending $1.5M on Instagram ads✅Insights from analyzing 1,500+ subscription apps with AILearn More:Unlock the secrets of 1500+ million-dollar iOS apps:https://screensdesign.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Mars 59min

How He Scaled a Social App to $100K MRR & a 7-Figure Exit

How He Scaled a Social App to $100K MRR & a 7-Figure Exit

In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t, and key lessons learned from spending $1.5M on Instagram ads to drive growth.Also, Alex will introduce screensdesign.com, his new AI-powered platform that unlocks the secrets of million-dollar iOS apps. With insights from 1,500+ subscription apps, it reveals the winning formulas for success.You will discover:✅Growth strategies that took Boost App Social to $100K MRR✅Lessons from spending $1.5M on Instagram ads✅Insights from analyzing 1,500+ subscription apps with AILearn More:Unlock the secrets of 1500+ million-dollar iOS apps:https://screensdesign.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Mars 1h 1min

App Masters Greatest Hits: Episode 10 with Chris Barton, Co-founder of Shazam

App Masters Greatest Hits: Episode 10 with Chris Barton, Co-founder of Shazam

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, Chris Barton, co-founder of Shazam shared about the early days on his entreprenueur journey and about idea generation for Shazam.You will discover: ✔️ Jouney on becoming entreprenueur ✔️ Best tools for App Growth ✔️ The early era of technology & the futureBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

13 Mars 40min

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