The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(974)

How to Project LTV, Downloads & Cash Flow with Martin Macmillan

How to Project LTV, Downloads & Cash Flow with Martin Macmillan

Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities. Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/ Pollen VC LTV Calculator: https://pollen.vc/financial-forecaster-start *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

3 Sep 20201h 1min

How to Instantly Increase Keyword Rankings

How to Instantly Increase Keyword Rankings

Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns. So proceed with caution. KeyApp.top: https://keyapp.top/ Watch this video on Youtube: https://youtu.be/SHUPnCVeXX4 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/ Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

2 Sep 202013min

799: How to Systemize Your Business with Zlatko Bijelic

799: How to Systemize Your Business with Zlatko Bijelic

Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency. Zlatko Bijelic is the Founder at Tako Agency - creators of Sparetoolz. Show Mentions: Tako Talk Podcast Hey Sparetoolz SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

1 Sep 202034min

5 Deadly App Marketing Mistakes

5 Deadly App Marketing Mistakes

Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success. Focusing too much on downloads Waiting too long to monetize Give users multiple options to buy Relying too much on ASO Too much energy focused on Apple Feature & PR Watch this video on Youtube: https://youtu.be/NLYhtWOq_d4 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/ Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

31 Aug 202017min

17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi

17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi

I picked an app from the audience to do a premium app audit. You are going to discover the product changes we made to increase revenue by 17X. Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target. You will also discover my favorite growth hack that drove over 8,000 downloads. Rudo Halmi https://halmi.sk/ App Audited: https://apps.apple.com/us/app/geometry-solver/id1226352729 *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

27 Aug 20201h 18min

798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi

798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi

Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign. Christy Choi is the co-founder at First Influence Inc. Show Mentions: - Impact Radius - Dovetale SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Aug 202041min

The Apple Search Ads Campaigns You Should Set Up

The Apple Search Ads Campaigns You Should Set Up

In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck. Topics covered: (00:18) The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall. (01:02) Quick, easy steps on how to set up your ad campaign. (01:28) What is an exact match ad campaign? (01:45) Just how much is the ideal budget setting for a search ads campaign? (03:00) Keywords, keywords, keywords: How do you choose them? (03:41) Discovery campaign: Boosting your ad campaign. (05:00) More tips in choosing keywords for your ad campaign. Watch this video on Youtube: https://youtu.be/Kmh3DFGWKVA Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/ Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

24 Aug 20207min

App Store Optimization A/B Testing with Geeklab

App Store Optimization A/B Testing with Geeklab

Jesse Lempiäinen is the Co-Founder at Geeklab. Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs. Topics covered: (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)? (08:35) Do app preview videos increase conversions? (12:20) Do black hat ASO techniques work? (20:35) Moonshades App Audit (28:55) Portrait vs landscape screenshots which ones convert better? (31:37) What causes billing error issues (34:10) Here's a process for validating an app idea before you build it (40:30) Word Games App Audit (45:30) Dosl App Audit (58:30) Kidcentric Appp Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Aug 20201h 16min

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