760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky
Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned. Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
4 Dec 201936min
759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers. Saulo Marti is the VP of Marketing at 8fit.
26 Nov 201946min
758: Launching a New Service in a Mature Market with Guillermo Gaspart
How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting. Guillermo Gaspart is the Founder & CEO at BYHOURS.
19 Nov 201932min
Apps Gone Free vs Apple Feature
In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=LvQYfj9RQSc
18 Nov 20199min
757: Native App Preloads with Matt Tubergen
Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best. Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.
12 Nov 201928min
How to Calculate Accurate ROIs from Apple Search
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
5 Nov 20197min
756: Using Affiliates to Increase User Base with Nate Hunter
Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him. Nate Hunter is the CTO at SuperDraft, Inc.
5 Nov 201931min
755: How to Optimize Your Programmatic Advertising with Cuneyt Unar
Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on. Cuneyt Unar is the VP of Marketing at Celer Network.
29 Okt 201934min
