The Big Ask
Illuminated13 Apr 2025

The Big Ask

How many questions have you asked today? How many were rhetorical, “boomer-asking”, passive/aggressive or just boringly functional?

Did you know that our appetites for question-asking peak at the age of five, then steadily diminish? That kids ask an average of 40,000 questions between the ages of 2 and 5, while adults ask fewer than ten questions a day? Why are we asking fewer, meaningful questions? In an age where antisocial behaviour has become normal — where it’s entirely acceptable to spend most of the time looking down at our phones, or ranting on social media — shouldn’t we be asking what we’re losing in the process?

Can journalist Ian Wylie, who uses the five Ws daily, reignite our curiosity and appetite for asking questions? And can he discover better questions that unlock bigger stories and deeper conversations? What will he learn from professional question-askers, including barrister Melanie Simpson, detective Steve Hibbit, philosopher Lani Watson and priest Leanne Roberts? Is artificial intelligence likely to discourage us from asking deep, open-ended questions? Or could it force us to ask clearer, sharper, more precise questions?

Can Ian create his documentary entirely from questions? Or will he slip up?

A Sparklab production for BBC Radio 4

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