The guiding principles of Tres Marias

The guiding principles of Tres Marias

In today’s episode we’re speaking with Maria Pavani, CEO and Founder of Tres Marias – an innovative specialty coffee business based in Dubai.


Originally from Brazil, Maria launched Tres Marias in 2019, initially trading green coffee and delivering SCA training courses. When the pandemic hit, she pivoted into coffee roasting and more recently, expanded the brand with a line of plant-based milks designed specifically for baristas.


In this conversation, Maria shares the remarkable transformation of Dubai’s coffee scene over the last decade and how UAE consumers have embraced specialty coffee culture.


She also reflects on the personal journey of becoming an entrepreneur and how learning self-awareness and resilience, combined with relentless innovation, has shaped the way she built her business.


Credits music: "Plane Jane" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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Unwrapping the chocolate industry

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With the many parallels that exist between chocolate and coffee, this week Jeffrey Young is joined by innovators and disruptors from the world of chocolate to get a better understanding of this industry and explore what it can teach us about coffee.  Angus Thirlwell, CEO and Co-Founder of Hotel Chocolat reveals how out his out-of-the-box thinking created an enticing customer experience that has since helped the brand scale to over 100 retail stores globally. Ben Greensmith, General Manager UK&I of Tony’s Chocolonely -  a brand currently disrupting the European chocolate space - shares the humanitarian mission that drives the company and how they plan to climb to the top of the UK chocolate market.  David Donde, CEO and Founder of Truth Coffee and a key figure in the South African specialty coffee community, shares his new vision for shaking up the world of specialty chocolate.Credits music: "Paris" by Bandits on the Run, winners of the Coffee Music Project 2017.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

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Scaling from one, to two, to four and beyond  – a conversation with David Abrahamovitch

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6 Nov 202033min

Using back-of-house technology to grow your cafe chain

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Jeffrey Young is joined by cafe chain operators and back-of-house technology providers to understand what tech building blocks you will need to scale from one, to two, to four and beyond. David Abrahamovitch, CEO of Grind, shows how he uses back-of-house technology to manage KPIs across his 11 cafes.Joe Cripps, Managing Director of Trail, shows how removing cognitive load from your team simultaneously lowers costs, increases revenues while boosting customer service. Dane Atkinson, CEO of Odeko,  explains how independent cafes can benefit from the same technology that the big coffee chains use but at a reasonable cost.  Credits music: "Fire" by Ruby Confue, winner of the 2017 Coffee Music Project. Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

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Pivoting through a pandemic - a conversation with Nick Stone

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