2023 Recap & Looking to 2024 in Lighting
Navigating the shifting tides of the lighting industry is no small feat, and as I peer into the rearview mirror of the past year, I'm struck by our collective resilience. Even as we missed the zenith ...
28 Dec 202341min
Social Media : The Hard Truth
Are you weary of cookie-cutter content and impersonal posts that are plaguing your social media experience? Do you feel like the lighting industry is lagging behind in effectively harnessing social me...
28 Nov 202336min
Holiday Gifting: Move From Autopilot to Thoughtful Choices
It's time once again to plan your holiday gifts for your best customers and staff too. This year, let's challenge the autopilot mode most of us fall into during the holiday season, and let's question ...
21 Nov 202334min
Feeling Overwhelmed? Same.
Facing challenges in your business? A storm of one's own making or something external? Me too. I'm opening up in this episode about my recent work life (and complete lack of balance) in an effort to m...
14 Nov 202336min
Review and Refresh : Your Customer's Journey
When was the last time you were a customer in your own business? Not as an expert in what you do but as a true never-before-visited customer? This episode talks it through and highlights the importan...
7 Nov 202336min
Margins, Margins, Margins
Brace yourself, as we're about to set off on an electrifying journey, illuminating the intricacies of boosting margins in the lighting industry. We'll unearth how market changes disrupted traditional ...
31 Okt 202337min
Maximizing Efficacy: Training Strategies for Lighting Sales Staff
Today's episode highlights the challenges and potential solutions for training sales staff in the toughest category we face : lighting & fan technical expertise. We explore the importance of effectiv...
24 Okt 202333min
