209. How to do book research (replay)

I talk regularly about all the help I have in my life and work, and how outsourcing is how I “do it all” without really doing it all. That’s why I’m so excited this week to share all about how to outsource—specifically with a marketing virtual assistant (VA). In this week’s episode, I talk with guest Kirsten Graham about how to work with a trained marketing VA who takes care of video/audio editing, social media, and email marketing. We have a thoughtful conversation about: How we each outsource and some of the misconceptions around outsourcing Ideas for starting to outsource—so you can free up time to make more money How to avoid burnout How video marketing builds trust We also dig into some of the specifics of working with a marketing VA. This is an honest, fun, and practical episode you won’t want to miss! Show notes: You Need a Budget - YNAB app What to do when you hit rock bottom, with Amy Mangueira  Learn more about Kirsten: LinkedIn Website Six Figure Business Mastery Podcast YouTube @SixFigureBusinessCoaching  Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

20 Mars 202440min

Disciplined habits are the cornerstone to my life. In this week’s solo episode, I explore how the mindset and habits I’ve honed and taught my clients and students for more than a decade lead to success. Specifically, I cover how to: Overcome obstacles to goal achievement, even if the challenges feel insurmountable Develop a mindset of self-belief, worthiness, abundance, and potential Make incremental progress toward big goals—and achieve them! Create the necessary habits and behaviors to support your success in all areas of your life Build self-trust by honoring commitments you make to yourself This is one from the heart. I hope you enjoy it. And if the episode adds value to your life, I’d be deeply grateful if you would rate and review the show. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

13 Mars 202413min

If you’ve been part of my community for any length of time, you know that health and wellness are a massive part of my life. So when I met this week’s guest, Kisha Stewart, I knew I had to have her on the podcast. Kisha is a wife, mother of three, nurse, heart attack survivor, and a national advocate for heart health dedicated to improving the quality of cardiovascular health care for everyone. Since her heart attack, she has conducted extensive research about the specific health risks that women, particularly Black women, face. Along with talking about Kisha’s mission—health care equity and heart health education—we also talk about how she went from discovering her purpose to building a successful platform to scale her influence. In this episode, we cover: How Kisha went from surviving a heart attack at 31 to becoming the national spokeswoman for the American Heart Association (AHA) What heart attack symptoms young women should look for How to confidently advocate for yourself in the doctor’s office Needed systemic changes to achieve health care equity Practical steps Kisha took to grow her platform—including writing a book—that helped her scale her influence Today, Kisha educates and inspires others to improve heart health through lifestyle changes and is a fierce advocate for systemic changes in the health care system to guarantee equity and social justice for all. Listen to this week’s episode—it’s a great one! Follow Kisha: Website Go Red for Women is the American Heart Association's national movement to end heart disease and stroke in women LinkedIn Instagram @kishaandscad Facebook Sonata for a Damaged Heart: A Young Mother's Journey of Survival After a Near Fatal Heart Attack Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

6 Mars 202446min

I love hearing from you about topics you’re interested in. So in this week’s solo episode, I address a very interesting question from a listener: I do have a question that I’ve been thinking about when I see your posts and wondered how you approach your research for the books you write. I’m curious as to how research factors into the process for you. I would love to hear your thoughts and experiences. I also appreciate your snippets of life in Portugal; it’s been many years since I have visited, but I have great vivid memories! Join me as I discuss my process for gathering research (a process I love!) for the books I write. Show notes: Transcripts for everyday use: fireflies.ai Transcripts for ghostwriting projects: CLK Transcription Google Scholar Copyright And Intellectual Property 101 For Writers With Attorney Brad Frazer Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

28 Feb 202420min

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That’s why I’m so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency. Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob’s Red Mill, and more. In this episode, we discuss: Taja’s founding story and why she loves her niche work in consumer packaging branding Tips for building a great brand (these are so good!) Common branding and marketing mistakes and how to avoid them Core leadership lessons that have helped scale a successful creative agency Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you’ll benefit from Taja’s expertise. Learn more about Taja: Website: https://www.tajadockendorf.com/ Instagram @taja LinkedIn The Brand Alchemist Podcast Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

21 Feb 202448min

This week, it’s a joy to share my conversation with the wonderful Dr. Luissa Kiprono, who went from a refugee from former Communist Romania to one of the most sought-after medical specialists in maternal-fetal medicine—and wrote a book about it. Her mission is helping women heal, both physically and spiritually, through her own story and vulnerability. It was an honor supporting Luissa as her book coach, and I know her story will inspire you as much as it did me. In this episode, we discuss: What inspired her to share her painful personal story to help others How she achieved her goal of becoming a doctor, despite the many obstacles in her path What her book-writing process was like and why she decided to write her book, Push, Then Breathe How she’s transitioning from the doctor’s office to the digital world and growing her platform as a speaker and impact-maker How women can embrace a limitless mindset Through her telemedicine practice, TeleMed MFM, Luissa provides high-risk pregnancy care to all women, beyond borders or geographical limitations. Her debut book, Push, Then Breathe, is based on the first fifteen years of her reborn life. On her platform, she invites women to join together in self-empowerment, intentional presence, and resilience. Listen now to this inspiring conversation! Learn more about Dr. Luissa: LinkedIn Website Facebook @Dr. Luissa K Instagram @drluissak TeleMed MFM Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

14 Feb 202448min

Happy book birthday to my wonderful client, Regina Lawless! I’m so excited to share our conversation during the publication week of her new book, Do You: A Journey of Success, Loss, and Learning to Live a More MeaningFULL Life. Regina Lawless helps high-achieving women of color find purpose beyond their paycheck in order to experience more bliss in their lives and sustainable success at work and at home. Before starting Bossy & Blissful, Regina served as the head of diversity, equity, and inclusion (DEI) at Instagram. We met while she was still in the role—and it’s been an honor guiding her along the book-writing journey as she wrote her book and launched her business. In this episode, we discuss: Regina’s book-writing journey, including the challenge of writing a book about a deeply painful period of her life How she navigated the sudden loss of her husband to eventually find her new bliss Lessons she learned along the way that can help others find their bliss too Why the blueprint for success is broken, especially for women of color How people can tap into their inner wisdom to define success for themselves Regina has worked with Fortune 500 companies across various industries, including Target, Intel, and Micron Technology. Her first book, Do You, is published by Greenleaf Book Group, in partnership with Fast Company. Join me in this insightful conversation. Learn more about Regina: Instagram @regina.lawless Linkedin Website Do You: A Journey of Success, Loss, and Learning to Live a More MeaningFULL Life Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

7 Feb 202447min

When you hear the word “equity,” most of us will think of gender, race, and ethnicity. But oftentimes, disabilities are left out of the conversation—and that needs to change. That’s why I’m thrilled to welcome this week’s podcast guest, Heather Markham, a woman on a mission to show businesses how to make their space warm, welcoming, and accessible to the more than 1 billion persons with a disability. With her background in electronic warfare and assistive technologies, she has honed her engineering skills and an eye for otherwise unseen details. Heather has fifteen years of experience as a power wheelchair user, and she taught me so much in this episode! In it, we discuss: Heather’s life-changing diagnosis of progressive muscular dystrophy at age 34 How she leaned into a life of adventure and focuses on what she can control How she’s created a community around her and how listeners can build their own community Challenges she faces while traveling as a power wheelchair user How businesses can become more accessible, both in physical locations and online Why she wrote her memoir and what her writing process was like Heather is an inspiring woman who embodies her personal belief: the one thing she can absolutely control every single day is how she chooses to react to things. She expresses herself creatively through her memoir Rough Waters: From Surviving to Thriving with a Progressive Muscular Dystrophy and fine art photography. This is an important, inspiring, and practical episode—don’t miss it! Learn more about Heather: Website Facebook Instagram LinkedIn Rough Waters: From Surviving to Thriving with a Progressive Muscular Dystrophy Show notes: This Little Miggy Instagram Disability Reframed Instagram Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

31 Jan 202452min