HIBT Lab! Universal Standard: Polina Veksler

HIBT Lab! Universal Standard: Polina Veksler

In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina’s surprise, Alex’s options were quite limited, and tucked away in one of the store’s less-traveled upper levels: the ‘plus-size’ section.

This unnerving realization that women could have such completely different shopping experiences at the same store drove Polina into research mode. She found that about 70% of women in the U.S. wear a size 14 or larger, but less than 20% of clothing is made in those sizes. Meanwhile, much of the double-digit-sized clothing available is fast fashion: not particularly well-fitting or built to last.

Alex and Polina decided to create Universal Standard: a clothing brand where size was irrelevant – where any woman could shop and ask herself, “do I like this?” – not “does this come in my size?”

This week on How I Built This Lab, Guy and Polina discuss the $100 billion opportunity to serve women of all sizes, as well as the challenges that come with building a size inclusive clothing brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(805)

Tarte Cosmetics: Maureen Kelly

Tarte Cosmetics: Maureen Kelly

Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a billion-dollar company. Plus, you are studying for a career in something unrelated to business. That’s Maur...

23 Jan 20231h 21min

HIBT Lab! Nuro: Dave Ferguson

HIBT Lab! Nuro: Dave Ferguson

When you think about self-driving cars, you might imagine relaxing in the back seat while a vehicle carries you to your destination. But according to Dave Ferguson, nearly half of all car tips that Am...

19 Jan 202339min

Complexly: Hank and John Green

Complexly: Hank and John Green

In 2007, brothers Hank and John Green lived thousands of miles apart, so they started posting video blogs to each other on a strange new platform called YouTube. People began tuning in, and the daily ...

16 Jan 20231h 24min

ICYMI... HIBT Lab! Malala Fund and Our Place: Shiza Shahid

ICYMI... HIBT Lab! Malala Fund and Our Place: Shiza Shahid

On October 9, 2012, Shiza Shahid’s life changed forever. It was on that day that 15-year-old Pakistani activist Malala Yousafzai was shot in the head by a Taliban gunman, capturing the world’s attenti...

12 Jan 202346min

Health-Ade Kombucha: Daina Trout (2020)

Health-Ade Kombucha: Daina Trout (2020)

In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural produ...

9 Jan 202357min

ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan

ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan

Chelsea Fagan got her first credit card when she was a senior in high school. She quickly maxed it out, racking up debt that would burden her through her early twenties. Then, in 2014, Chelsea started...

5 Jan 202340min

Kodiak Cakes: Joel Clark (2020)

Kodiak Cakes: Joel Clark (2020)

When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out...

2 Jan 20231h 14min

ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the ...

29 Dec 202244min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
avanzapodden
svd-tech-brief
fill-or-kill
bathina-en-podcast
lastbilspodden
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-den-nya-ekonomin
affarsvarlden
rss-dagen-med-di
24fragor
dynastin