168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

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What’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.


In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning.


Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.


If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you.


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Timestamps:

0:00 - Intro

0:59 - What makes people buy vs not

1:43 - Views vs influence

2:51 - Remarkable isn’t a gimmick

4:08 - Advertising vs. Marketing

5:31 - Marketing hasn’t changed

7:39 - You have to admit you’re not that good

10:44 - The power of speaking to our customers

12:17 - People are distracted by false proxies

15:55 - Motion Array

16:50 - Find 10 people that trust you

18:27 - Getting kicked out of the publishing industry

21:26 - Why Seth wrote The Purple Cow

24:15 - Marketing a Personal Brand vs. Tradition Brand

27:25 - Live Training

28:07 - Why tension is so important

29:47 - The smallest viable audience

31:08 - Navigating Dupes on Amazon

33:48 - What it takes to create a Purple Cow business

36:24 - How to implement a marketing strategy

38:18 - Learn to play the right game

40:14 - Authenticity is bullshit

46:28 - Post Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(178)

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

What's going on Rock Nation! Today we have on The Lakers Team Photographer, Abigail Keenan Field. Not only does she work with Brayden, but she's obviously way cooler than him, because she has a handshake with Lebron. We're so hyped to have another incredible female creative on the show, so please sit back, and enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Abigail here:https://www.instagram.com/akfieldster/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

10 Aug 20231h 7min

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

Today we welcome back Jack Cook! Since we first spoke to Jack over a year ago, he has turned his daily TikTok vlogs into his full-time career. He shares his secrets as to what actually goes into making his vlogs, and shares tips all creators can implement into their content to tell better stories.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:https://www.tiktok.com/@.jackcookhttps://www.instagram.com/_hjcook/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

3 Aug 20231h 14min

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

You guys have been asking for it, so here it is. This is our guide on how much you should charge for your work as a photographer and videographer. If you have any specific questions, leave them down in the comments. And if you'd like the PDF on pricing that we mentioned in the episode, DM us or leave a comment down below.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Juli 20231h 5min

71. ULTIMATE Camera Gear Buying Guide (2023)

71. ULTIMATE Camera Gear Buying Guide (2023)

We get it... Every camera brand and their mother is just releasing cameras left and right, and you might be a little confused as to which one you should buy. Well, wonder no more because this is our full in-depth guide to what camera you should buy in 2023. STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

20 Juli 20231h 13min

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

Roc Nation, welcome back to episode 70 of The 505 Podcast. Today we welcome Johnny Hochstetler he is the content director for GHOST LIFESTYLE, Youtuber, Tik Toker, overall content machine welcome to the show!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JHAWK HERE:https://www.instagram.com/johnnyhochstetler/https://www.youtube.com/ @JHawk DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Juli 20231h 13min

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

Roc Nation, welcome back to episode 69 of The 505 Podcast. Today we have one of the most talented travel and landscape photographers and videographers in the game. He lives in a van, chases storms for fun, and recently got his bucket list shot. Ladies and Gentleman, please welcome Christopher BalladarezSTEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CHRIS HERE:https://www.instagram.com/christopherballadarez/https://www.youtube.com/ @ChristopherBalladarez https://christopherballadarez.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Juli 20231h 37min

68. Posting Daily Videos: What We’ve Learned and Our Struggles

68. Posting Daily Videos: What We’ve Learned and Our Struggles

What's up Rock Nation! We're back with another Rock Talk. On today's EP we talk about our 30 for 30 social media challenge, Kostas going to Cabo for vacation, Brayden's 3rd installment of his sports filmmaking course, and Chase's 5 day million dollar shoot experience!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

29 Juni 202349min

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

Roc Nation, welcome back to episode 67 of The 505 Podcast. Today’s guest hails from the land of Portland, Oregon. He’s a filmmaker, DP, YouTuber, and a Sony shooter. Ladies and gentleman, please welcome Ryan Kao.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT RYAN HERE:https://www.instagram.com/ryanmkao/https://www.youtube.com/ @RyanKao DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

23 Juni 20231h 29min

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