168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

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What’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.


In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning.


Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.


If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you.


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Timestamps:

0:00 - Intro

0:59 - What makes people buy vs not

1:43 - Views vs influence

2:51 - Remarkable isn’t a gimmick

4:08 - Advertising vs. Marketing

5:31 - Marketing hasn’t changed

7:39 - You have to admit you’re not that good

10:44 - The power of speaking to our customers

12:17 - People are distracted by false proxies

15:55 - Motion Array

16:50 - Find 10 people that trust you

18:27 - Getting kicked out of the publishing industry

21:26 - Why Seth wrote The Purple Cow

24:15 - Marketing a Personal Brand vs. Tradition Brand

27:25 - Live Training

28:07 - Why tension is so important

29:47 - The smallest viable audience

31:08 - Navigating Dupes on Amazon

33:48 - What it takes to create a Purple Cow business

36:24 - How to implement a marketing strategy

38:18 - Learn to play the right game

40:14 - Authenticity is bullshit

46:28 - Post Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We thought it'd be fun to take a trip down memory lane for this episode. We start by taking it all the way back to the beginning - Good ole Myspace. So much has changed since then, and a ton of new platforms have emerged throughout the years. We're curious, what's your favorite Social Media to use?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

22 Dec 202149min

8. ADVICE TO OUR YOUNGER SELVES

8. ADVICE TO OUR YOUNGER SELVES

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Boy do we wish we had this episode to listen to when we were younger. There are so many things we wish we could have told ourselves 10 years ago, and hindsight is always 20/20. On this episode, we take turns talking about advice we could have given our younger selves, as well as give ourselves props for a few things we're glad we did. This was a fun one to film, so we hope you enjoy it!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

15 Dec 202146min

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We have our first guest! Rob is a YouTuber who has gained popularity through his viral videos, most notably his videos about Kidzbop and Apple products. We talk about the trip to Aspen we all took that changed our mindset, taking that leap of faith to becoming a full-time YouTuber, and what it's like going viral.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.FOLLOW ROB:YouTube: https://www.youtube.com/channel/UCyHkmpqv8t7r8GXtCIc4hpA Instagram: https://www.instagram.com/roblopez/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

8 Dec 202155min

6. ULTIMATE Camera Gear Buying Guide (2022)

6. ULTIMATE Camera Gear Buying Guide (2022)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's pod is all about GEAR - What gear we recommend at different price points, when it makes to upgrade, and what gear is necessary to own other than a camera & lens. This is our ULTIMATE Camera Gear Buying Guide for 2022! If you have any specific questions about gear, our DM's are always open.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Dec 20211h 3min

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into ways that we all deal with creative burnout and how to find inspiration when it feels like nothing is clicking. We appreciate all of the support on the pods and can't wait to keep pumping out these weekly episodes! If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

24 Nov 202133min

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into how to go about charging more for your creative work and when it's okay to take less. This pod is jam packed with value and Chase is finally back from his cross-country road trip!If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Nov 202135min

3. HOW TO LAND YOUR DREAM GIG

3. HOW TO LAND YOUR DREAM GIG

Welcome back to the 505 PODCAST! On today's episode Chase almost kills a girl with a sandwich, Kostas talks about shooting mainstage EDC for Loud Luxury, and the boys discuss working on their first project all together - shooting for 1800 Tequila.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story!DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Nov 202135min

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

Welcome back to the 505 PODCAST! On today's episode we talk about what it's like flying private with the Los Angeles Lakers, crashing drones, and how we navigate the NEW social media and monetize our following.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

3 Nov 202142min

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