The Post Shift Podcast with Shawn Soole15 Aug 2025

Jeffrey Morgenthaler on Giving Away the Playbook and Staying in Love with Bartending

In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to cocktail culture and sustainability.

Jeffrey’s approach to R&D: learning from failures and practical experimentation
The balance between honoring classic drinks and creating original cocktails
How to batch serve without losing quality, and tips on mint syrup preservation
The importance of "fun" in bars—even Long Island Iced Teas deserve respect
How to navigate pricing, the non-alcoholic cocktail scene, and avoid burnout mpvieira.github.io+3podcasters.spotify.com+3youtube.com+3 youtube.com flavorsunknown.com

00:00:50 – The journey of sharing knowledge through writing and how it informs practice
00:06:48 – Learning from mistakes and refining cocktail craft
00:12:37 – The design process: tasting, memory, and development
00:21:39 – Mentorship, evolving bartender culture, and leadership
00:29:39 – Industry trends: non-alcoholic cocktails, pricing, and innovation
00:35:42 – Cocktail prep hacks: batching, mint syrup fixes, and more
00:48:32 – Resilience, creativity, and why bars need a sense of fun

Bartenders, bar managers, writers, hospitality leaders, or anyone seeking thoughtful insights on craftsmanship, balance, and keeping your spark alive behind the stick.

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