422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business. Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives. Listen to Nathan discuss with Lauryn and Michael about: How Lauryn built a loyal following as a college student The early days of podcasting and how it's evolved Launching the HIM & HER spinoff podcast Launching their first branded product Strategies to focus on your core audience Why they've never missed a bi-weekly show Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun Starting their podcast incubator and identifying talent And much more media business advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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39: Life in the Shark Tank with Barbara Corcoran

39: Life in the Shark Tank with Barbara Corcoran

Barbara Corcoran doesn’t look far past the family tree for inspiration. While many entrepreneurs seek seasoned businesspeople to learn from, Corcoran’s mentor was her mother, not because her mother ma...

21 Apr 201544min

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy a...

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37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

Some people thought entrepreneur Justin Gold was nuts for trying to disrupt the peanut butter market. A decade later, he’s been recognized by Inc. and Ernst & Young as one of the food and beverage sec...

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36: How to Find Mentors and Overcome Adversity with Sean Stephenson

36: How to Find Mentors and Overcome Adversity with Sean Stephenson

Bleeding brain. Fractured skull. Concussion. These were the effects. The event was just as sudden. One Thursday in late July, Sean Stephenson took his dog for a stroll. Then he fell — ripped from his ...

28 Mars 201550min

35: Cold Hard Business Advice & How to Dominate Your Goals with Multi-Millionaire Steve Mehr

35: Cold Hard Business Advice & How to Dominate Your Goals with Multi-Millionaire Steve Mehr

This is not your typical interview where I interview someone well known in the entrepreneurial space.   Steve Mehr is an entrepreneur, businessman, all round hustler and the founder of an Ad Agency ca...

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34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

A very long time ago before I even considered starting a business, I once read that the self storage industry was a brilliant business model, and a booming industry. Little did I know 4-5 years later ...

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33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

In the brave new world of business that has arisen with the growth of the web, there are many types of entrepreneurs. There is the planner, who plots every move from the beginning, never a scandal in ...

4 Mars 201551min

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale:   This is an aggressive beer. You probably won’t like it. It is quite doubtfu...

22 Feb 201549min

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