Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers. About May Habib May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With proprietary foundation models and a customizable application layer, Writer supports generative AI use cases across marketing, support, product, HR, and more.  May has worked in NLP and ML for 10 years, and before Writer she founded and built Qordoba, a machine translation and localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online. She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute Mentions Zapier https://zapier.com/  Writer https://writer.com/  HubSpot https://hubspot.com/  Scott Belsky’s newsletter https://www.implications.com/ Forbes AI 50 2023 https://www.forbes.com/lists/ai50/?sh=133b35e4290f We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Okt 202336min

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership. Mentions Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/  OpenAI https://openai.com/  tweet from Kieran https://twitter.com/searchbrat/status/1707336856621228406 Mckay Wrigley https://twitter.com/mckaywrigley Tweet from Teknium https://twitter.com/Teknium1/status/1706838281709875274 Sam Altman tweet https://twitter.com/sama/status/1707224676630409572 Rowan Cheung tweet https://twitter.com/rowancheung/status/1707106581513388350 Founder's Podcast https://www.founderspodcast.com/ Character.ai https://beta.character.ai/  MidJourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F  GPT-4 https://openai.com/research/gpt-4  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Okt 202330min

Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have. Mentions OpenAI https://openai.com/  GPT-4 https://openai.com/research/gpt-4  Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622 GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800 HubSpot https://www.hubspot.com/  Amazon https://www.amazon.com/  Anthropic https://www.anthropic.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

28 Sep 202322min

Did Google just one-up OpenAI for good? Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s advantage in the AI industry, the power of Google's Bard extensions launch, and how OpenAI will combat it. Mentions Google www.google.com Google's Bard extensions https://bard.google.com/  Microsoft https://www.microsoft.com/  OpenAI https://openai.com/  YouTube data https://developers.google.com/youtube/v3  Gemini project (Google's large language model) Microsoft's partnership with OpenAI https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

26 Sep 202329min

Even the most skilled marketer may not be utilizing all five of these essential strategies. Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of all sizes and are crucial for sustainable growth. Learn more on how these fundamental rules will attract more customers for your business, enhance your customer satisfaction, and achieve sustainable growth. Mentions Eight Sleep https://www.eightsleep.com/eu/  Asana https://asana.com/  HubSpot https://www.hubspot.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

21 Sep 202322min

Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and opportunities in AI adoption, the need to balance time savings and control, and the importance of knowledge workers learning to use AI tools effectively.  About Gabriel Co-Founder of Dust, ex-Stripe, Alan. Connect with Gabriel! LinkedIn https://www.linkedin.com/in/gabhubert/  Twitter https://twitter.com/gabhubert  Mentions OpenAI https://openai.com/  Tavus https://www.tavus.io/  My First Million https://www.mfmpod.com/  Slack https://slack.com/  Inbound Startup Pitch Competition https://www.hubspot.com/milliondollarpitch  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

19 Sep 202335min

People don’t want advice, they want a prescriptive thing to do. Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple framework, how to structure value for your audience, and the power of making your audience feel like they’re in on “the secret.” Mentions INBOUND live episode https://www.youtube.com/watch?v=htKMqgVgKvc  Steven Bartlett’s podcast: Diary of a CEO https://stevenbartlett.com/the-diary-of-a-ceo-podcast/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

14 Sep 202321min

2 out of 3 jobs will be automatable thanks to AI. Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone should have to succeed in AI, how traditional brand channels will be interrupted, how to create truly differentiated content, the power of personality, and real life use cases for AI (used by HubSpot). We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

12 Sep 202330min