Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases. Mentions Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios  Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite  Google AI-powered ad solutions https://ads.google.com/intl/en_us/home/campaigns/ai-powered-ad-solutions/  Yoodli speak coach https://app.yoodli.ai/  DraGAN https://vcai.mpi-inf.mpg.de/projects/DragGAN/?ref=theresanaiforthat  Tweet on DraGAN https://twitter.com/AiBreakfast/status/1659601613739409409  Quiver https://github.com/StanGirard/quivr Rewind AI https://www.rewind.ai/  Glean AI https://www.glean.com/  BarGPT https://www.bargpt.app/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

26 Maj 202315min

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

25 Maj 20239min

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

23 Maj 202340min

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world. Mentions Sundar Google IO announcement https://www.youtube.com/watch?v=YivUOqd91Nk Thread from Paul AI https://twitter.com/itsPaulAi/status/1656649454726856707  Paul Graham tweet https://twitter.com/paulg/status/1655925905527537666  Dickie Bush EP https://link.chtbl.com/6CUQxBug  Similarweb https://www.similarweb.com/  Stack Overflow https://stackoverflow.com/  Reddit https://www.reddit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

18 Maj 202330min

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers. Mentions Artifact https://artifact.news/  Trung on MATG https://link.chtbl.com/7ewMHO1f  Packy McCormick’s AI article https://www.notboring.co/p/intelligence-superabundance  The Hustle https://thehustle.co/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

16 Maj 202331min

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized. Mentions Google’s leaked memo https://www.semianalysis.com/p/google-we-have-no-moat-and-neither  Vicuna https://lmsys.org/blog/2023-03-30-vicuna/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

11 Maj 202325min

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse. Mentions Kayak https://www.kayak.com/  Booking.com https://www.booking.com/  Harvey AI https://www.harvey.ai/  Hank AI https://hank.ai/  Finchat.io https://finchat.io/  Braden Dennis tweet https://twitter.com/BradoCapital/status/1649042904587939841  China chatgpt competitor https://yiyan.baidu.com/welcome  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

9 Maj 202323min

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business. Mentions Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter  Chegg https://www.chegg.com/  Ethan Mollick tweet https://twitter.com/emollick/status/1653189190354452480 Jason Calacanis tweet on code interpreter https://twitter.com/Jason/status/1653133567495667712  Rowan Cheung Twitter https://twitter.com/rowancheung  Rowan Cheung newsletter https://www.therundown.ai/  Share GPT plug-in https://chrome.google.com/webstore/detail/sharegpt-share-your-chatg/daiacboceoaocpibfodeljbdfacokfjb?hl=en-GB  Jason Calacanis tweet on Share GPT https://twitter.com/Jason/status/1653134440544219137  Packy Mccormick’s article https://www.notboring.co/p/intelligence-superabundance  Ethan Mollick's tweet on creating a gif https://twitter.com/emollick/status/1653451648826757121  Stack Overflow https://stackoverflow.com/  Sequoia Capital on AI Agents https://www.sequoiacap.com/article/ai-agents-perspective/  Tweet on Midjourney 5.1 https://twitter.com/maxescu/status/1653649479541637122 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

4 Maj 202327min