How Sujin Osatarayakul Builds Bags Like Buildings | Emily Blumenthal & Kazumi Takahashi & Sujin Osatarayakul

For Odoba Nnani, building her brand became a masterclass in trusting instincts and weaving cultural heritage into every creation. Born in Nigeria and moving to the U.S. at eight through the visa lottery, she balanced family expectations with a growing creative drive. When the pandemic hit, she traded law school dreams for crafting accessories that blend beauty, function, and heritage. Her design philosophy? A great bag works anywhere—sweatpants to store runs, dressed up for church, or taken t...

12 Aug 33min

What happens when you mix a mischievous spirit, versatile design, and a new baby? For Shinyoung Park, it led to the creation of Misenver —a handbag brand born at the intersection of motherhood and entrepreneurial ambition. In this inspiring episode, Shinyoung shares her path from fashion school in Korea to working in LA’s clothing industry, and how pregnancy became the push to finally launch her own brand. With Misenver priced in the $200–$300 range, she’s found the perfect sweet spot b...

5 Aug 30min

Chelli Look’s story is as inspiring as it is emotional. A self-taught designer since high school, she began making handbags after her sister challenged her to “figure it out yourself.” What started as a creative outlet became a livelihood—and later, a lifeline through unimaginable personal loss. In this moving episode, Chelli opens up about losing her best friend and business partner in a tragic accident, and how creating bags became her meditative way to process grief. Her journey, captured ...

29 Juli 30min

When Jessy Dover sewed her own hot pink prom dress from Walmart fabric, she had no idea it would spark the vision for Dagne Dover—now one of the most functional (and stylish) handbag brands on the market. In this episode, Jessy shares her journey from Parsons to co-founding a powerhouse trio with Melissa Mash and Deepa Gandhi. From winning a Coach design competition with zero handbag experience to building a company culture where feedback actually works, Jesse proves that scrappy beats perfec...

22 Juli 48min

Think you know what defines an “It Bag”? Think again. In this episode of Handbag Designer 101, Beth Goldstein, Executive Director of Footwear & Accessories at Circana, joins Emily Blumenthal to unpack how social media has transformed the handbag market—and why a $299 Trader Joe’s tote can now claim the title. From viral hits to lasting brands, Beth explains how today’s fragmented market is shifting power away from legacy labels and toward innovative independents. With names like Coach, Ve...

15 Juli 35min

What does it take to turn one handbag into a worldwide fashion brand? In this episode of Handbag Designer 101, Emily Blumenthal sits down with the iconic Rebecca Minkoff to unpack the journey from her first design to building an empire that changed the handbag industry forever. It all started with the Morning After Bag—a now-legendary design born from a chance encounter with actress Jenna Elfman and fueled by early internet buzz. From there, Rebecca’s brand exploded, capturing the spirit of m...

8 Juli 39min

Think launching a handbag brand is as easy as designing a pretty product? Think again. In this episode of Handbag Designer 101, we’re joined by industry expert Nancy Forman, whose decades of experience—from Bloomingdale’s to Accessory Think Tank—have made her a trusted voice in fashion strategy, manufacturing, and merchandising. Nancy doesn’t sugarcoat it. Today’s market demands much more than a great idea—it requires a plan, a factory, and a deep understanding of your customer before you eve...

1 Juli 37min

What happens when an entrepreneurial spirit meets a passion for teaching? For Kerri Quigley, it led to The Fashion Class—a sewing and design school that’s igniting creativity and confidence in the next generation of makers. In this episode of Handbag Designer 101, Kerri shares her incredible journey from launching an underwear line at 17 to building a thriving educational business with studios across Manhattan—and now, nationwide franchises. From early manufacturing mishaps to teaching five-y...

24 Juni 38min