Sara’s Big News + e.l.f. Cosmetics's Big Drama
Gloss Angeles19 Aug 2025

Sara’s Big News + e.l.f. Cosmetics's Big Drama

Big news, Glams: Sara is stepping away from Refinery29 and putting more time and energy into Gloss Angeles! She shares what this new chapter means, what’s ahead, and why this moment feels so surreal.


Then, we’re diving into one of the buzziest (and most controversial) beauty headlines of the week: comedian Matt Rife teaming up with e.l.f. Why would a major beauty brand collaborate with someone surrounded by controversy? Is this “rage marketing” at play? We break it all down. Note: at filming, e.l.f. had not posted an apology or spoken with the press. CMO Kory Marchisotto spoke with Business of Fashion about the ad here.



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