Order of Man19 Aug 2025

PETE ROBERTS | Why Scrappiness Could Be Your Greatest Asset

We all know that one guy who is tough, resilient, loves a fight, and can make things happen, even when he's behind. I think, in a way, we all want to be that guy. I'm convinced that a man who is scrappy is a man who can achieve everything he wants in this world – even if it first seems out of reach.

My guest today, Pete Roberts, agrees. And, he knows a thing or two about the resourcefulness and scrappiness it takes to revive an American tradition – manufacturing. You know him as the founder of Origin and Jocko Fuel. Today, we talk about the power of purpose, how and why a man needs to define success, regular people building irregular things, what he looks for in people to hire and promote to leadership in his organization, and making yourself capable of carrying burdens.

SHOW HIGHLIGHTS

00:00 – Catching Up After Years Apart
01:15 – Origin and the Almost Reality Show
03:20 – Building a Brand with Authenticity
05:40 – Jiu-Jitsu as Life's Greatest Teacher
10:40 – From Passion to Purpose in Business
18:50 – Regular Guys Doing Extraordinary Things
21:45 – Breaking Free from the System
25:40 – Ty's Story: Taking a Risk on Yourself
33:05 – Spotting Talent: Deep Selects and Leadership
40:45 – Redefining Success and Carrying the Burden
46:20 – Breaking the Cycle for Family and Legacy
52:40 – Losing $6 Million and Firing Myself
01:00:15 – Restarting with New Purpose
01:06:20 – The Truth About Success and Struggles
01:08:20 – New YouTube Channel and Final Promotions

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