#705: How to Build a Content Strategy for SEO Episode 1
In order to win in content marketing, your content strategy should include at least two easy steps. The tactics you use to promote and nurture your published content have just as big of an impact on y...
25 Apr 202211min
#704: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 5
Google Analytics' Goals section has a section dedicated to helping you track these modules. You'll want to track the number of downloads your piece receives, as well as how well-liked it is by your re...
22 Apr 20226min
#703: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 4
You can also get a gauge of your current brand presence by looking at how often your brand is mentioned on social media. The more prominent your brand and content are, on-site and off-site, the more a...
21 Apr 202211min
#702: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 3
Don't write off direct traffic entirely; it's usually not as closely related to your content strategy as these other channels. Custom reports can show you which external assets or media are generating...
20 Apr 202214min
#701: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 2
You can use conversions to gauge your audience's interest in your content. You'll also want to measure the popularity of your content in ways that transcend traffic or conversions. Popularity can't be...
19 Apr 202212min
#700: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 1
Many marketers don't understand what's necessary for measuring and analyzing a content marketing campaign. Analysis can help you define, set, and eventually measure your content and goals. There's no ...
18 Apr 202212min
#699: Is SEO Dead? SEO is Dying According to 3 Charts
Search engines are losing their role as gateways to the online world. Online and mobile technology are starting to chip away at the dominance of search engines in online behavior. Their influence is w...
15 Apr 20226min
#698: Content Quality: The 15-Point Checklist You Need for Every Post
If you want to be successful in content marketing or SEO, you need to produce high-quality content. "High-quality" is a vague term that can mean a lot of things. Are you adding something original to t...
14 Apr 20226min
