#804: SEO Content Automation: The Pros and Cons of Automating Your Online Content
SEO Podcast | SEO.co Search Engine Optimization Podcast9 Sep 2022

#804: SEO Content Automation: The Pros and Cons of Automating Your Online Content

There are several content automation platforms available. With a handful of clicks, you can theoretically set your social media profiles to run on autopilot. It's a form of protection against taking time off, becoming busy with other tasks, and even forgetting about posting. There are some real disadvantages to plotting out your content in advance. If you use an analytics-based scheduling platform, you can schedule your posts in advance.

This automation also allows you to make posts with perfect timing. For example, if you figure out that your posts get more responses at 1:00 pm than at any other time, you could schedule them for that time. Scheduling your posts in advance is a great way to save time and ensure the consistency of your posts. There are, however, a few downsides to relying on content automation for the bulk of your social media campaign. Some forms of predictability can actually be helpful.

Automating your content takes you out of the driver's seat and leaves you unable to immediately respond to people who are interested in your posts. Engaging with your followers regularly and as often as possible is the best way to build an active, involved community. Automated posts can also make you seem impersonal. Some users will be turned off by the impersonality and feel as if they are being advertised to. Such issues can also cause a search engine ranking downgrade, which is exactly the opposite of what you ultimately want for your organic website traffic.




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