What Should You Do with a Website that Is No Longer in Use? | Ep. #55
In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more. Time Stamped Show Notes: 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use? 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain 00:50 – Check out flippa to sell 01:09 – Rent the website as well 01:29 – Empire Flippers and FEinternational.com 01:58 – Eric just acquired another gun blog 02:10 – Used a 301 to drive that blog to his site 02:38 – 301 redirect EACH page and renew the domain for a very long time 03:10 – Redirect no less than the Top 25 pages driving traffic 03:35 – See what competitors are doing to make money 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money? 04:20 – Finding website brokers 04:35 – Owning a premium domain name is a GREAT way to make money 05:03 – Why aren’t you doing anything with your site? 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you 3 Key Points: Take advantage of 301 redirects. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options. Always hold on to a premium domain—that’s a digital real estate investment. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
24 Sep 20169min
The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54
In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
23 Sep 201611min
Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that save you time. Enjoy! Time Stamped Show Notes: 00:25 – Today’s topic: Marketing Tools That Will Save You Time 00:34 – Droplr—take screenshots and videos with ease 01:23 – Ahrefs—links to all your competitors 03:14 – Drip—a fresh, effective take on email marketing automation 03:24 – LeadPages—build landing pages with ease 04:49 – HelloBar—collect email address, push out marketing message, etc. with ease 05:15 – Google Tag Manager—Add snippets to whatever pages you want, add pages at-will, etc. 06:29 – Rescue Time—Identify where you’re inefficient 07:06 – Text Expander—Save snippets so you don’t have to re-type paragraphs 08:09 – Gmail Canned Responses—a great time saver for email marketing 09:03 – ScheduleOnce – Just a great time saver in terms of booking people Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
22 Sep 201612min
The Best Way to Research New Blog Topics | Ep. #52
In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content. Time Stamped Show Notes: 00:23 – Today’s topic: How to research new blog topics? 00:42 – Hold weekly meetings and crowdsource idea generation 01:00 – You can also tap into your email list 01:50 – Tap into feedly.com 02:05 – Neil only sources his audience for blog/podcast topics 02:31 – What type of problems are you hearing about again and again at conferences and industry events? 02:50 – BuzzSumo and Brian Dean's Skyscraper Technique 04:00 – TrackReddit 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts 05:30 – What have people engaged with in the past? 06:56 – Digital Marketer – Headline Ideas 07:15 – Aaron Ageis Quick Sprout 3 Key Points: Tap into the hive mind (aka the crowd). Listen into your industry’s buzz. Try transforming sub-headers from older content into stand-alone pieces. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
21 Sep 201612min
How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral traffic. In Episode #51 Eric and Neil discuss how to drive a lot of traffic to your website without building links. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
20 Sep 201610min
Why Neil & Eric Decided to Do this Podcast | Ep. #50
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast in the first place, what their hesitations were, and the benefits of doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
19 Sep 201612min
How Often You Should Be Tracking Your Keyword Ranking | Ep. #49
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking your keyword ranking. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
18 Sep 201610min
Best Strategies for Studying Your Competitors | Ep. #48
In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy shifts should be determined by YOU as opposed to the competition. Time Stamped Show Notes: 00:10 – How much should you focus on your competitors? 00:15 – Neil doesn’t focus on competitors too much 00:29 – Remember that the market is HUGE 00:45 – There’s a LOT of room out there 01:03 – Making a shitload of money as #2 or #3 is awesome—you don’t need to be #1 01:47 – Just focus on building your OWN business 02:12 – SEMrush 02:15 – Use it to gain keen insight into what your competitors are doing 02:49 – AdBeat 02:54 – See what your competitors are doing with more granularity 03:13 – If you’re going to pay attention to competitors, may attention to new products and market shifts 03:55 – If you don’t, you’ll get left behind 04:10 – Don’t sweat the small stuff—look at their roadmap 04:46 – Talk to your customers BEFORE making a big shift 05:05 – As long as you’re talking with your customers, you’ll never miss a beat 05:50 – Don’t do legwork for free 06:35 – When all you do is monitor your competitors, you’re playing a constant game of catch-up 3 Key Points: When it comes to competitors, only pay attention to their new products and market shifts—the rest is small potatoes. You do NOT need be #1. Never forget the market is HUGE. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
17 Sep 201610min
