169. How to Create Products People Beg to Buy ft. Maxx Chewning

169. How to Create Products People Beg to Buy ft. Maxx Chewning

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What’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.


In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.


Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.


If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.


Check out Maxx here:

https://www.instagram.com/maxxchewning/

https://www.youtube.com/ ⁨@maxxchewning⁩

https://www.instagram.com/sourstrips/


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Timestamps:

0:00 - Intro

1:22 - Leveraging the initial $50,000 investment

2:42 - Sour Strips Launch Strategy

8:44 - Why Sour Strips was the fastest growing creator lead brand

13:06 - No investors and making every decision

13:51 - Hydrant Pay

14:48 - No investors and making every decision

19:22 - Dialing in the final candy

24:17 - The biggest decision in Sour Strips History

25:43 - Changing the original formula

30:15 - Pushback from customers

31:01 - Trusting your gut

33:11 - Packaging details

37:59 - The Viewing Window

40:36 - Truly understanding your brand

43:32 - Separating Maxx from Sour Strips Branding

48:33 - The science behind buying candy

52:33 - Why Sour Strips is more expensive

56:22 - Covid was the best thing to happen for Sour Strips

59:10 - Getting into Target

1:04:15 - Using influencer marketing to blow up Sour Strips

1:13:38 - Expanding outside of influencers

1:14:40 - Managing cashflow with massive target orders

1:26:48 - How Maxx paid himself while growing Sour Strips

1:29:25 - Maxx was the only one who handled the finances

1:31:46 - Hiring an inventory analyst

1:32:44 - Maxx never thought about selling

1:38:21 - Maxx’s next chapter

1:44:03 - How the money has changed Maxx

1:52:51 - Maxx’s investment strategy

1:58:08 - Maxx never got caught up in blowing cash

2:01:47 - How Maxx wants to raise his kids

2:07:05 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

Roc Nation, welcome back to EP 82 of The 505 Podcast! Today's guest is Scott Ohashi. Scott is an incredibly talented cinematography, who works for Spectrum TV and has the lucky job of covering two of the most prestigious teams in all of sports - The Dodgers and Lakers. He drops some amazing gems about storytelling for longer form pieces and even gives away some editing secrets for his unreal color and sound design.Get the best memory cards in the game, Lexar Memory, here:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Scott Here:https://www.instagram.com/scottohashi/https://www.scottohashi.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Okt 20231h 32min

81. How to Create a BULLET PROOF Personal Brand in 2023

81. How to Create a BULLET PROOF Personal Brand in 2023

This week, we're talking personal brand! In 2023, it's no longer a "nice to have," it's a MUST have. We wanted to share some tips for building a BULLET PROOF personal brand, and provide you an exercise for how to figure yours out. We also got our first sponsor, all thanks to all you ROCKS!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKJoin our Discord!https://discord.gg/xgEAzkqAvsTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Sep 20231h 4min

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

Roc Nation, welcome back to Episode 80 of the 505 Podcast! On today's episode we welcome Devin L'Amoreaux. Devin is one of the most talented Soccer Photographers in the game and partner in Starting Eleven Media Agency Last year he had the chance to travel all the way to Qatar for the World Cup and document Argentina's historic run to win it all. He was also commissioned recently to shoot the cover of the new EA Sports FC 24 game. This conversation is a long one, so make yourself comfortable and enjoy!Join our Discord!https://discord.gg/WbQbjWtQvFCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Devin here!https://www.instagram.com/devinlamoreaux/?hl=enhttps://www.instagram.com/startingeleven.us/?hl=enhttps://www.devinlamoreaux.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Sep 20231h 38min

79. Getting Invited to Sony's Exclusive KANDO Trip

79. Getting Invited to Sony's Exclusive KANDO Trip

Kostas FINALLY got the invite, Chase went hiking, Brayden hung out with the Rocks, and Kian DROPPED OUT of school! This is a fun Rock Talk, so grab some pop corn, sit back, and enjoy!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Creators Interviewed:https://www.instagram.com/nicolaschae/https://www.instagram.com/mattykay/https://www.instagram.com/arijelkins/https://www.instagram.com/artofvisuals/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Sep 20231h 13min

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

Welcome back Rock Nation to Episode 78 of The 505 Podcast! He hails from the land of Newport Beach ,CA, he’s a storyteller, video producer, and photographer. He recently decided to leave his job shooting for the Miami Heat and become Tyler Hero's personal Content Director. If you're a hoops fan, you're going to love this one!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Trey Here:https://www.instagram.com/treym.jpg/https://shootershoot.myshopify.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

7 Sep 20231h

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

Welcome back to Episode 77 of The 505 Podcast, we have on the king of gaming setups, he’s a streamer, avid Tik Toker, he’s apart of the Tesla crew please give a warm welcome to CEDRICK PLAMO! COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Ced's work! https://www.instagram.com/cedlomtv/ https://www.tiktok.com/ @cedlom  https://www.youtube.com/ @cedlom  DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

31 Aug 202337min

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

Have you ever wanted to pack up all your stuff and just move to a different country? Well that's exactly what today's guest, Claire Lejeune, did. In today's episode, we touch on why Claire decided to leave her life in LA behind, mistakes beginner photographers make, and her experience starting a creative podcastWorkMode Job Opportunity here:https://fork-play-a44.notion.site/WorkMode-Content-Lead-Job-Description-49712e5526f54c47adde699ec63808f8STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Claire here!https://www.instagram.com/ladybaguette/https://www.instagram.com/shootyourshotpodcast_/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

24 Aug 202346min

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

Roc Nation, welcome back to episode 75 of The 505 Podcast. Kostas went to the Hamptons and learned a few things. Enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

17 Aug 202348min

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