Marathon Training Academy21 Aug 2025

The Growth of the Running Industry

In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?

Christina Henderson is the director of The Running Event -North America’s premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the “25 Women to Watch” in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin.

Links Mentioned in This Episode:

Run Coaching. Work with a MTA running Coach.

Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order!

IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000.

AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2.

The Richmond Marathon on November 15, 2024 -America’s Friendliest Marathon!

Drury Hotels -clean rooms and free food and drinks at the 5:30 Kickback. Use our link for 10% off!

The Running Event -massive trade show and industry conference on December 2-4, 2025.

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