The Big Difference Between Sales and Branding
#QOTD: What will the results of the Jets-Lions game be? Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different. Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different. Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there's context. In a 2015 world, people watch this show, and they see that I'm not selling them anything; that I'm taking the time to do this in my favorite place in the world (the Jets' parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married.
8 Okt 20147min
Video Views, App Marketing, and Time Management
#QOTD: 1) How do you like your iPhone 6? 2) What do you think about the Ali Baba IPO? I love it when a random question leads me back to my core value: Create content (JAB) to grow the audience, and then sell (RIGHT HOOK) them your product. It's so simple, it's so straightforward, and it applies to just about ANY situation where you want to sell something.
8 Okt 20149min
Teachers, Gender Equality, and a Wine Review
#QOTD - What's your favorite tailgate food? (Lurkers, I'm looking at you!) A wine review?! THAT'S RIGHT BABY! We're bringing it back to my roots for episode 20. Back to the show, though, I get the gender question a lot, and it's always kind of baffling to me. VaynerMedia is 63% female, a number that's equally reflected at the top levels of management. I guess it's just something I never think about because the simple math reveals everything I'd say anyway.
8 Okt 20149min
Prepare for War!
#QOTD: Can we make a deal? I want to get my show distribution, and I want to talk to YOU about getting it on your blog. HEY LURKERS! Yes I'm talking to you. My favorite part about the old WLTV days was having a real community of commenters who I could rely on to be there day after day. FEEDBACK IS MY OXYGEN, so get in there and TALK TO ME!
8 Okt 20148min
The Ultimate Drug
#QOTD: What do you think of the new http://garyvaynerchuk.com ?? The fact that I can (and have) effected and touched so many people is absolutely mindblowing to me. Buying the Jets is will happen one day, but even if it doesn't I take enormous pride in the fact that I've already cemented my legacy as a person who can communicate and engage at scale.
8 Okt 201411min
Dropping F-Bombs
#QOTD: Share something about yourself in the comments. I want something to cheer me up! Sorry I'm in just a bad mood today, guys. Miss America was a totally amazing experience, but the Jets game yesterday really put me on a bad track for this week. On the plus side, I got to share some new facts about how I built up VaynerMedia this episode.
8 Okt 201412min
Collecting People
#QOTD: What was the hardest decision you've ever had to make? If the Apple Watch is one thing, it's predictable. I think when I say "we're all going to become robots" people think I'm kidding, but I really mean it. Over the next 100 years, evolution is just going to take us there.
8 Okt 20148min
Pareto's Principle
#QOTD: What state do you live in? I'm just not that interested in other people's rules. I mean thinking like that can be really helpful for some people, but I've only ever done what felt right, and I think layering on some kind of framework on top of it starts to create a product. Value your authenticity!!
8 Okt 20146min
