HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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Food52: Amanda Hesser (2021)

Food52: Amanda Hesser (2021)

In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path; one that led straight into the kitchens of Europe, where she cooked t...

20 Mars 20231h 30min

HIBT Lab! Saysh: Wes and Allyson Felix

HIBT Lab! Saysh: Wes and Allyson Felix

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe...

16 Mars 202350min

Xero Shoes: Steven Sashen and Lena Phoenix

Xero Shoes: Steven Sashen and Lena Phoenix

In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world. After rea...

13 Mars 20231h 24min

HIBT Lab! Too Good To Go: Lucie Basch

HIBT Lab! Too Good To Go: Lucie Basch

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction ...

9 Mars 202340min

Michael Kors: Michael Kors

Michael Kors: Michael Kors

As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would eventually fuel the launch of a global fashion brand. Michael grew up wit...

6 Mars 20231h 17min

HIBT Lab! The Confess Project: Lorenzo Lewis

HIBT Lab! The Confess Project: Lorenzo Lewis

Barbers have played a central role in the Black community throughout American history. Haircutting was one of the first jobs that Black men were allowed to hold after the Civil War, and barbershops we...

2 Mars 202336min

Politico & Axios: Jim VandeHei

Politico & Axios: Jim VandeHei

Before Jim VandeHei co-founded the media company Politico, the only thing he’d managed was the night shift at Little Caesar’s pizza in Oshkosh, Wisconsin. An early passion for politics and journalism ...

27 Feb 20231h 20min

HIBT Lab! Boom Supersonic: Blake Scholl

HIBT Lab! Boom Supersonic: Blake Scholl

Commercial air travel has been stuck below the sound barrier for about 20 years, since the Concorde’s last flight in 2003. While the technology exists to fly about twice as fast as we do now, conventi...

23 Feb 202340min

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