HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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Famous Dave's: Dave Anderson (2020)

Famous Dave's: Dave Anderson (2020)

Growing up in 1960's Chicago, Dave Anderson didn't eat much deep dish. Instead, his dad took the family to the South Side for barbecue, and those memories—and aromas—stayed with him.For years, Dave ti...

5 Dec 20221h 15min

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mou...

1 Dec 202246min

Guayakí Yerba Mate: David Karr and Chris Mann

Guayakí Yerba Mate: David Karr and Chris Mann

In the mid-1990’s most Americans had probably never even heard of yerba mate, but when David Karr and Chris Mann were first introduced to the South American drink, they were hooked. Together with thre...

28 Nov 20221h 11min

HIBT Lab! Goodr: Jasmine Crowe-Houston

HIBT Lab! Goodr: Jasmine Crowe-Houston

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buil...

24 Nov 202245min

Roku: Anthony Wood

Roku: Anthony Wood

Anthony Wood helped transform the media landscape…twice. First, in the early 2000’s, when he invented a device that let you record, pause, and re-watch live TV. The DVR was a game-changer, but the com...

21 Nov 20221h 12min

HIBT Lab! Tala: Shivani Siroya

HIBT Lab! Tala: Shivani Siroya

‘This is not our customer...’ That was the common justification banks used to deny loans to the entrepreneurs Shivani Siroya supported through her work with the United Nations. While it’s not unusual ...

17 Nov 202234min

Chobani: Hamdi Ulukaya

Chobani: Hamdi Ulukaya

As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the...

14 Nov 20221h 30min

HIBT Lab! Tomorrow.io: Shimon Elkabetz

HIBT Lab! Tomorrow.io: Shimon Elkabetz

Our planet is warming, and many parts of the world are not equipped to accurately predict the heat waves, hurricanes, tornadoes, wildfires and floods that are becoming more frequent and intense due to...

10 Nov 202240min

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